Author: Lucy Feldman

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Q3 2022 Recap: Amazon Profits Amid Uncertain Q4 Forecasts

In case you missed it, Amazon released its quarter three (Q3) earnings report at the end of last month, inciting negative reactions and headlines across the market. To recap: The company cashed in $127.5 billion in sales — up 15% YoY — and returned to profitability

The Growth of Amazon’s Fashion Footprint

Updated [10/18/2022] Amazon’s reputation varies among fashion brands. Knockoffs sold on the site have scared off high-profile brands like Nike; nonetheless, Amazon has become a dominant force in the online apparel space, thanks to new fashion initiatives and tech capabilities. In this blog post, we take

someone browsing amazon on their desktop

Amazon 101: Amazon Brand Store Product Collections Guide

All about Amazon Brand Store Product Collections   Amazon’s brand store product grid has a new and improved counterpart. Introducing product collections: a new module added to the brand store builder earlier this year that not only allows brands more flexibility in how they can merchandise products

Amazon to Hold a Second Prime Day in Q4

For the first time ever, Amazon is planning two prime days in one year. Dubbed the Prime Early Access Sale, the event will last two full days in October 2022 and will run a selection of early deals for Prime members. Amazon has increasingly looked beyond

Prime Day 2022: Amazon Performance Analysis

The results are in. Prime Day 2022 has come and gone, and it’s time to take a look at the numbers. US Prime Day Performance  According to Adobe Digital Economy Index data, this year’s event (held July 12–13) produced a record-breaking $11.9 billion in US online spend

The Ultimate Amazon SEO Guide

Your Amazon search engine optimization (SEO) strategy can make or break your content. Luckily, we’re here to help you navigate the basics so you can make your keywords work smarter, not harder.   Does SEO matter on Amazon? YES! With new sellers and products being added to the

Amazon 101: Amazon Badges

If you’ve ever shopped on Amazon, it's likely you’ve noticed (and even bought) a product with an Amazon badge. From Best Seller, Amazon’s Choice, Sponsored, to Featured from our brands, there’s a wealth of markings that make it easy for customers to find what they’re

Recovering 5 Years Worth of Lost Amazon Funds

If you’re a seasoned vendor on Amazon, it’s likely (yet unfortunate) that you’ve been overbilled. Whether you are privy to this information or not, we have a way to help you get your money back.  Macarta has partnered with e-commerce finance veterans to help brands recoup

Fast Facts: The Amazon Pet Care Business

Happy International Pet Month from our furry friends to yours! This year, pet owners aren’t the only ones celebrating… Amazon is showing its animal-love by kicking off May with Pet Day (which was yesterday ICYMI) — the company’s inaugural 24-hour sales event that offers deals and

Amazon 101: How to Create an Amazon Brand Story

A Brand Story we created for one of our clients, Kodiak boots. What is an Amazon Brand Story?  Available for both Amazon sellers and vendors, a Brand Story is a complementary marketing feature similar to A+ content. Located just above the A+ on the product detail page

2022 Planning: Amazon Marketing Calendar

Like all retail businesses, Amazon sales peak during certain periods. Holidays and major sales events provide opportunities for sellers across categories to maximize sales, reach new customers, and increase brand awareness.  In order to maximize your return throughout the year, consider the significant dates where your

Macarta’s 2022 Amazon Trends & Predictions

Predicting the world of Amazon is never an easy task. Intermix the volatility of the pandemic, and it looks a lot like shaking a Magic 8-Ball and crossing your fingers. However, in today’s world, having an Amazon Business is no longer a nice-to-have, it is

Your 2021 Amazon Holiday Checklist

‘Tis the season to start planning for the holidays on Amazon. Though it might seem early, now is the time to ramp up your strategy in anticipation of a chaotic holiday season due to the supply chain crisis and ongoing effects of the pandemic. These

Amazon Q4 2021 Calendar

Though it might still feel like summer, now is the time to prepare for the 2021 holiday season on Amazon. In this article, we outline Amazon’s deadlines for deal submissions, shipping cut-off dates, key holiday shopping events, and the types of deals available to sellers

Amazon Q3 2021 Calendar

It’s summer of 2021 — most states in the US have fully reopened and life is seemingly getting back to “normal.” Though we might be reluctant to believe it, this sense of normalcy is fragile. The efficacy length of the vaccines is still in question