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How Amazon is Helping Teachers to #ClearTheList

This year Amazon plays an important role in the back-to-school season. The #ClearTheList campaign has received widespread recognition from celebrities, athletes and the social media community at large, helping teachers prepare their classrooms for the fall. #ClearTheList As soon as the 4th of July passes, stores quickly

eBay Managed Delivery Emulates Amazon’s FBA

eBay has announced plans to launch their own fulfillment offering in an effort to rival Amazon’s Fulfillment by Amazon (FBA). While eBay is attempting to emulate Amazon, there are some clear differences between the two services. On July 24, 2019 eBay announced their plans for Managed

Amazon Bolsters Ad Business by Acquiring Sizmek Ad Server

Amazon has bolstered their advertising business by acquiring Sizmek Ad Server and Sizmek DCO. Amazon officially announced the acquisition at the end of May. New Opportunities for Advertisers While rumors of the acquisition had been swirling for a few months, Amazon officially released a statement announcing the

More Than Retail: A Look At Amazon’s Q1

Q1 of 2019 produced surprising results for Amazon. For the first time since the company was founded, retail sales accounted for less than half of the company’s revenue. This is not to say that the company under performed. Amazon stock is up 28% this year,

Three Updates to Amazon’s Sponsored Brand Ads

Amazon recently rolled out three major updates to Sponsored Brand Ads. Amazon claims that these new features will help you reach more shoppers and control advertising costs. We sat down with René Crandall, Macarta’s Search Marketing Manager, to review the changes and discuss what that

Amazon Exclusive Brands vs. Amazon Private Label Brands

Between Amazon’s own private label brands and trying to host Amazon exclusive brands, the retailer is looking to capture business from all angles. Amazon launched in the private label space in 2009 with batteries - 10 years later, their catalog and mindset has evolved with e-Commerce

Amazon Grows and Launches in UAE

Since Amazon launched in 1994, the online giant has launched globally but will soon close its doors in one. Amazon has launched in the United Arab Emirates after acquiring Souq.com. Amazon replaced Souq with Amazon.ae, making it the largest e-Commerce platform in the Arab world. This

Amazon Captures One-Third of E-commerce Sales

Year over year, Amazon continues to show up as a dominant player in the ecommerce world. Last year, Amazon captured 33.7% of all U.S. ecommerce sales, and still dominated in the top retail categories. Amazon ended Q4 of 2018 with 39% of ecommerce market share. As

Amazon Work Ethic: Behind the Curtain

“Nearly every person I worked with I saw cry at their desk.” - Bo Olson, via New York Times Have you ever wondered what it would be like to catch a glimpse of Amazon from the inside? While many Americans have come to know Amazon from a

The Race to the Amazon Marketplace

  In 2017 over one million new sellers joined forces with Amazon Marketplaces. According to Marketplace pulse, "This equals to 2,997 new sellers every day, or 124 every hour, or even 2 every minute." As international Amazon marketplaces continue to grow daily, consumers are gaining access

Brands Succumbing to Amazon’s Reign

At the forefront of an evolving retail landscape looms Amazon, home to the world’s largest selection of products. The convenience of online shopping has challenged brick-and-mortar locations, forcing many to close their doors permanently. As a result, more and more brands are migrating to Amazon