Amazon is testing yet another social-media-like tool on its platform. Dubbed Amazon Inspire, the beta program is an in-app shopping experience where customers can discover products through a personalized feed of shoppable videos and photos. In this post, we’ll cover the basics of Amazon Inspire and
Yes, Amazon has a music streaming service. And believe it or not, it’s about to become more popular than Apple Music. Once perceived as the dark horse of music, Amazon Music now has the third largest subscriber count of any western streaming service. But how, exactly, did
The multinational giant Amazon has announced it is partnering with Venmo to provide consumers with a new way to shop on the eCommerce platform. Following a limited launch, the service will be up and running by the Turkey 5 (the week with Thanksgiving, Black Friday
Updated [10/18/2022] Amazon’s reputation varies among fashion brands. Knockoffs sold on the site have scared off high-profile brands like Nike; nonetheless, Amazon has become a dominant force in the online apparel space, thanks to new fashion initiatives and tech capabilities. In this blog post, we take
In the wake of several billion dollar investments, Amazon purchasing a healthcare provider may seem passé. The recent acquisition of One Medical, to the tune of roughly $3.9 billion, however, marks Amazon’s biggest foray into the byzantine world of healthcare. Compared to their massive acquisition of
Happy International Pet Month from our furry friends to yours! This year, pet owners aren’t the only ones celebrating… Amazon is showing its animal-love by kicking off May with Pet Day (which was yesterday ICYMI) — the company’s inaugural 24-hour sales event that offers deals and
On March 8th, Amazon announced that it would be suspending the majority of its services in both Belarus and the Russian Federation, joining a long list of companies that have taken dramatic measures in light of the egregious invasion of Ukraine. This suspension entails: Denial of retail
Undoubtedly, the deluge of headlines about the Supply Chain Crisis has become so all-encompassing that it’s easy for new reports to become lost among the noise. However, for business professionals in the Amazon sphere, Macarta has compiled a complete guide outlining Amazon’s broad form response
New York, NY — Macarta has been officially recognized as one of the fastest-growing private businesses as it claimed spot #1,357 on the annual Inc. 5000 list for 2021. A prestigious list that numerous companies vie for, the award represents a special insight into the
Yesterday, head honcho Jeff Bezos stepped down as CEO and handed over the reins to Andy Jassy, the now former CEO of Amazon Web Services (AWS). It’s the first time ever that Amazon has had a CEO other than Bezos, and the world is watching
Podcasts are becoming mainstream and, as always, Amazon is not one to sleep. Last year, the retail giant acquired popular podcast network Wondery with the ultimate goal of capturing more ad dollars from marketers. With podcast advertising hitting $1 billion in ad sales last year, Amazon
Thursday Night Football games will now be exclusively offered on Amazon Prime Video starting in the fall of 2023. This momentous shift is the first exclusive step by a major sport away from traditional cable TV, which has increasingly relied on sports viewers in the
Amazon released a new tool within the A+ content builder called the Creative Asset Library. An archive of all A+ images you’ve uploaded in the past, the new feature makes optimizing product listings a whole lot easier. Instead of taking the time to re-upload A+
When it comes to groceries, Amazon’s ambitions are big. Not only does the retail giant own Whole Foods, but it plans to open approximately 100 locations — at least — of Amazon Fresh stores worldwide. Amazon Fresh is Amazon’s grocery chain that offers low price points
With Amazon’s new Build It program, whatever you wish is their command. Last month, Amazon launched Build It, a Day 1 Additions program that lets customers crowd-source the products Amazon produces. In the past, the marketplace released many products with Alexa that never took off, but