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7 Ways to Master the Holidays on Amazon

We’re well into the holiday season, and while it looks a bit different this year due to Covid-19, our favorite holiday sales events are here to offer a sense of familiarity in a world of great uncertainty. The Turkey 5, coined by Amazon in 2017 to

Combating Counterfeits: Amazon Transparency & Project Zero

Goodbye, fake handbags. Hello, Amazon Transparency and Project Zero (APZ). Third-party sellers account for over half of all sales on Amazon and while most are legitimate products, the rise of counterfeits has been a problem for the platform. Unknowingly purchasing a counterfeit product off of

Creative Ways to Leverage Your Brand Store this Holiday Season

It’s officially the start of Q4, and with the Covid-19 Pandemic still looming, you’ll need to be prepared for the shift in holiday shopping habits. Covid-19 has transformed consumer behavior. We’ve seen a surge in e-commerce, a decline in discretionary spending and overall reduced shopping frequency,

2020 Planning: The Ultimate Q4

Welcome to Q4 This holiday season will be unlike any other, however, there is still a great deal of planning to be done. Typically, referencing historical sales data is a useful benchmark, but this year it is ok, and normal, if your sales don’t compare to

Prime Day Prep 2020: Advertising Strategy

UPDATE: Prime Day 2020 will start October 13. Preparing our clients for Prime Day has been an ongoing discussion since early May, when we all thought  Prime Day would happen on time. Luckily these ongoing discussions have helped us develop a Plan A, B C and

Amazon 101: Entendiendo de que se trata Amazon DSP

Amazon DSP nos brinda la posibilidad de maximizar nuestra publicidad online. Pero, ¿cómo se diferencia de otras herramientas de programática? Nuestros especialistas en DSP nos cuentan el detalle sobre esto. Entendiendo de que se trata Amazon DSP La plataforma de programática de Amazon (DSP) es una herramienta

Facebook Shops: How does it Compare to Amazon

This week Facebook announced the launch of Facebook Shops, an e-Commerce capability within Facebook and Instagram. While the two social media platforms have had shoppable content for some time, these new shops offer greater sophistication compared to just a shopping feature on a photo. Facebook Shops

Amazon Shows Staggering Q1 Earnings at $75.5 billion

Amazon has announced their staggering first-quarter earnings. While the company has always shown significant growth YoY, their 2020 Q1 earnings show the company’s increasing e-Commerce dominance, even in the face of a global pandemic. Amazon states that their net sales increased 26% in the first quarter

UPDATE: Seller Advertising Moving to Amazon Advertising

Amazon is updating how Sellers access and manage their Advertising. Amazon has announced that Sellers will now access campaigns, reports and settings through the Amazon Advertising Console, providing sellers with a more cohesive view of campaigns and even multiple accounts.  Amazon Advertising can help sellers see

7 Signs You Need an Amazon Agency

How do you know when it's time to get additional help supporting your business? It can feel like a daunting decision but rest assured, we're here to help act as an extension of the great work you're already doing and take the guesswork out of

Amazon Sponsored Brand Updates 2020

Amazon has recently rolled out some new and improved updates to their advertising offerings. These updates include improved reporting and video. In November 2019 Amazon rolled out search term reports for Sponsored Brand ads. The broad match Sponsored Brand Ads include word variations such as plurals,

New Study: See Up to 7x Return with Amazon Advertising

Feedvisor has recently released their 2020 study, Brands and Amazon in the Age of E‑Commerce, focusing on Amazon 1P and 3P sellers  and their advertising. This survey was based on 1,000+ U.S. brands and produced some staggering results: Who is benefitting from Amazon Advertising Amazon Advertising is

Case Study: Finding the Best DSP Strategy

As is the case with all Amazon Advertising, finding which DSP approach works best for you depends on your goals and your budget. Amazon’s Demand-side Platform (DSP) is a unique platform that helps brands influence shoppers. It allows for on-Amazon and off-Amazon advertising, has specialized