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Fast Facts: Amazon & the Movie Industry

Tinsel-town has turned its attention to streaming — Warner Brothers and Discovery have completed a $43B merger and Amazon has snatched up MGM Studios for $8.5B. So, what's the deal? Has streaming completely changed the movie industry forever? Yes, and… The competition is stiffer than

Boost Your Amazon Sales with TikTok

TikTok (and its audiences) are bigger than ever. Love it or hate it, its influence is hard to ignore.  As the #1 downloaded app in 2021 with over 1 billion users, TikTok has become essential for brands looking to connect with customers directly. The looping, endless

Amazon 101: The Complete Guide to Selling on Amazon

Amazon 101 Table of Contents Content: 1. Title Optimizations 2. Brand Store 3. Email Marketing Campaigns 4. A+ Content 5. Boost Listings with Product Photos 6. Bulk Uploads with File Feeds Advertising + SEO: 7. Amazon Live 8. Understanding DSP 9. SEO / Keyword Optimizations Strategy: 10. Amazon Follow 11. Winning the Buy Box 12. Promotions Resources: 13. Amazon Glossary A to

Detailed step-by-step instructions on how to update your title, bullet points, and product description copy on Amazon Seller Central.

Updating Content: Amazon Seller Central

Detailed step-by-step instructions on how to update your title, bullet points, and product description copy on Amazon Seller Central. Trust us — we’re well aware of the challenges of navigating Amazon’s backend. That’s why our team of Amazon experts came together to write this succinct, step-by-step

Updating Content: Amazon Vendor Central

Detailed step-by-step instructions on how to update your title, bullet points, and product description copy on Amazon Vendor Central. Navigating the complicated world of Amazon’s backend can sometimes feel overwhelming, from cryptic error messages to your Amazon contact copy and pasting the same workaround for the

Macarta’s 2022 Amazon Trends & Predictions

Predicting the world of Amazon is never an easy task. Intermix the volatility of the pandemic, and it looks a lot like shaking a Magic 8-Ball and crossing your fingers. However, in today’s world, having an Amazon Business is no longer a nice-to-have, it is

Big Things Are Coming for Amazon Audio Ads

Podcasts are becoming mainstream and, as always, Amazon is not one to sleep. Last year, the retail giant acquired popular podcast network Wondery with the ultimate goal of capturing more ad dollars from marketers. With podcast advertising hitting $1 billion in ad sales last year, Amazon

Hot Sale 2021: 7 Tips for Success

Hot Sale is right around the corner and it's one of the most important annual events for brands to gain visibility, increase relevance, and boost sales on Amazon. Hot Sale is a 9-day annual event in Mexico where brands across many categories offer discounts and

Prime Day Prep 2021: Promotions & Advertising

Staying current with what's happening on Amazon is always critical, especially around a tentpole event like Prime Day. Set to take place June 21 – 22, Prime Day 2021 is fast approaching. We covered this year’s must-knows and inventory planning in Part 1 and Part

Amazon OTT Advertising: An Ecosystem Built for Sales

“OTT Video users have grown by 100 million in the past year.” Over-the-Top (OTT) advertising is gaining massive traction and Amazon is exponentially accelerating the trend, giving the Big Tech stamp of approval to what was once a counter-cultural movement. As viewers increasingly cut the cord

Mexico & Brazil: Amazon’s Hottest New Markets

Today, we’re catching up with our Director General of LATAM, Carlos Corona, for insight into the Latin American (LATAM) ecommerce landscape, recent Amazon Mexico trends and opportunities, and for an update on our new Macarta Brazil office. Currently, Carlos manages team operations for the Macarta

Amazon DSP: 6 New Features You Need to Know

Amazon’s demand-side platform (DSP) allows advertisers to influence shoppers by programmatically buying ad placements at scale. Displayed across multiple mediums, brands can present their products at the right moment in the consumer purchase journey through specific interest-based audience segments.  Read More: Amazon 101: Understanding the Amazon