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Amazon 101: Email Marketing Campaigns

Amazon Reviews are a key player in boosting your product’s ranking. There are a number of creative strategies you can implement to solicit reviews, but the two most popular are packaging inserts and drip campaigns.  Drip campaigns, otherwise known as drip marketing, are a form of

Three Updates to Amazon’s Sponsored Brand Ads

Amazon recently rolled out three major updates to Sponsored Brand Ads. Amazon claims that these new features will help you reach more shoppers and control advertising costs. We sat down with René Crandall, Macarta’s Search Marketing Manager, to review the changes and discuss what that

The Power of Product Packaging Inserts

While selling on the Amazon platform presents unique challenges when it comes to brand experience, you can try non-traditional strategies to connect with your Amazon customer. Since Amazon doesn’t allow you to link to any external websites, it can be hard to find a way

Growing Your Customer Base: Amazon’s “New-To-Brand” Metric

Amazon’s new-to-brand metrics help brands track new customers as a way to better understand and optimize their advertisements. Source: Amazon Advertising At the beginning of 2019 Amazon rolled out its new-to-brand metric. With Q2 nearly over, now is a great time for your business to check in

Planning Promotions: 2019 Advertising Calendar

Coordinating your advertising calendar around significant selling events is the best way to connect the dots in your overall strategy. Here is how you can set yourself up for success: Planning for Success   Planning your advertising calendar around major selling days on Amazon is the best way

Amazon Ad Revenue Projections Surpassing Expectations

Numbers don’t lie Research analysts underestimated Amazon’s ad revenue for 2019 by 750 million and 2020 by over a billion dollars. Daniel Salmon of BMO Capital Markets notes that the uptick is significant and promising for the future of the business. 2018 Amazon Ad Revenue: $7.41 billion

Amazon 101: Understanding the Amazon DSP

Amazon’s DSP offers you the ability to maximize your online advertising. But how does it differ from other programmatic advertising? Our DSP specialists are here to help. Today Digital Marketing Strategist Stevie Hash helps explain what you need to know about the DSP. Understanding Amazon’s DSP Amazon’s

Amazon Advertising Gets a Facelift

As Amazon’s advertising business has grown, it’s been a juggling act for advertisers to keep track of the individual demand side platforms. However only a day after Amazon reached the trillion dollar valuation mark, it was announced that Amazon Media Group (AMG), Amazon Marketing Services