Today, we’re catching up with our Director General of LATAM, Carlos Corona, for insight into the Latin American (LATAM) ecommerce landscape, recent Amazon Mexico trends and opportunities, and for an update on our new Macarta Brazil office. Currently, Carlos manages team operations for the Macarta
Amazon’s demand-side platform (DSP) allows advertisers to influence shoppers by programmatically buying ad placements at scale. Displayed across multiple mediums, brands can present their products at the right moment in the consumer purchase journey through specific interest-based audience segments. Since Amazon accounts for 40% of
In Part 1 of this series, we introduced Intentwise, our advertising team’s preferred platform for a robust Amazon advertising strategy and why they love it so much. In this post, we’ll be taking a more in-depth look at the value of switching and explaining how
Here at Macarta, we consider ourselves fortunate to have so many experts across our company — our team is what gives us a competitive edge. However, even experts require powerful tools to maximize their output and streamline processes. Today we’re taking a look at Intentwise
It’s no secret that 2020 saw big changes in consumer spending. With Covid-19 upending everyday life and confining people to their homes, a massive growth occurred in online spending, landing Amazon with even more market share and sales volume. As the dust settles into 2021, there’s
You’ve likely seen video content all over Amazon. Product pages, brand stores, search results, and more. So, why is video marketing important? Amazon is now video-centric. Online customers crave helpful video content, well-made videos boost conversion and page engagement; and Amazon’s search algorithm even prioritizes pages
Now that the first push of the Holiday season shopping rush has passed, let’s take a look at the 2020 performance data analysis from Turkey 5 (T5). Spanning the 5 days from Thanksgiving to Cyber Monday, T5 is a major shopping event. Retailers and e-commerce
Expectations The tenth edition of Mexico's annual event, Buen Fin, that encourages commerce through promotions and discounts in order to activate the economy has arrived. Due to the global context and the COVID-19 pandemic, Buen Fin generated a duality of expectations. Prior to the event, there was
We’re well into the holiday season, and while it looks a bit different this year due to Covid-19, our favorite holiday sales events are here to offer a sense of familiarity in a world of great uncertainty. The Turkey 5, coined by Amazon in 2017 to
Goodbye, fake handbags. Hello, Amazon Transparency and Project Zero (APZ). Third-party sellers account for over half of all sales on Amazon and while most are legitimate products, the rise of counterfeits has been a problem for the platform. Unknowingly purchasing a counterfeit product off of
It’s officially the start of Q4, and with the Covid-19 Pandemic still looming, you’ll need to be prepared for the shift in holiday shopping habits. Covid-19 has transformed consumer behavior. We’ve seen a surge in e-commerce, a decline in discretionary spending and overall reduced shopping frequency,
Welcome to Q4 This holiday season will be unlike any other, however, there is still a great deal of planning to be done. Typically, referencing historical sales data is a useful benchmark, but this year it is ok, and normal, if your sales don’t compare to
Amazon Posts are an exciting new feature on the platform that help brands reach new audiences, without the need to advertise. We’ve outlined the basics of this feature in Amazon posts 101, but since the beta launch, Amazon has rolled out new updates. Today our
UPDATE: Prime Day 2020 will start October 13. Preparing our clients for Prime Day has been an ongoing discussion since early May, when we all thought Prime Day would happen on time. Luckily these ongoing discussions have helped us develop a Plan A, B C and
Amazon DSP nos brinda la posibilidad de maximizar nuestra publicidad online. Pero, ¿cómo se diferencia de otras herramientas de programática? Nuestros especialistas en DSP nos cuentan el detalle sobre esto. Entendiendo de que se trata Amazon DSP La plataforma de programática de Amazon (DSP) es una herramienta