prime day Tag

  • Sort Blog:
  • All
  • Amazon Strategy
  • Macarta
  • Mexico
  • News

Prime Day Prep 2021: Content Strategy

Our last and final post of this Prime Day Prep series is all about optimizing your content strategy. Content — that is, copy and creative assets — are your bread and butter. It is an essential and highly important cog in the Amazon wheel of

Prime Day Prep 2021: Promotions & Advertising

Staying current with what's happening on Amazon is always critical, especially around a tentpole event like Prime Day. Set to take place June 21 – 22, Prime Day 2021 is fast approaching. We covered this year’s must-knows and inventory planning in Part 1 and Part

Prime Day Prep 2021: Inventory Planning

With Amazon Prime Day 2021 just around the corner, it’s never too early to think about inventory planning. This year’s Prime Day is slated for June 21 – 22. Since 2020 was an anomaly and has thrown a wrench in traditional forecasting models and inventory

Prime Day Prep 2021: Getting Started

The rumor mill is buzzing as to when Prime Day 2021 will take place. Last year’s annual two-day sales event was pushed to October at the last minute due to the pandemic, and with no official statement from Amazon about this year’s date, anything could

Amazon Q2 2021 Calendar

Birds chirping, melted snow, and budding flowers can only mean one thing: Q2 is upon us. While it seems like Q1 started just yesterday, it is, in fact, that time of year again to start planning for the second quarter. In this blog post, we

Prime Day Prep 2020: Optimizing Content

UPDATE: Prime Day 2020 will start October 13. This post is part three of our final Prime Day 2020 preparation series. In case you missed it, we covered general guidelines for Prime Day, followed by a detailed explanation of the best advertising strategies you can employ

Prime Day Prep 2020: Advertising Strategy

UPDATE: Prime Day 2020 will start October 13. Preparing our clients for Prime Day has been an ongoing discussion since early May, when we all thought  Prime Day would happen on time. Luckily these ongoing discussions have helped us develop a Plan A, B C and

Prime Day Prep 2020: Getting Started

UPDATE: Prime Day 2020 will start October 13. Planning for Prime Day is unlike any other this year. For the first time in its history, the sales event will not take place in the second week of July. The company has made a concerted effort to

Black Friday & Cyber Monday 2019 Revenue Results

The 2019 ‘Turkey 5’ has come to a close. The five days from Thanksgiving to Cyber Monday, coined the Turkey 5 by Amazon, saw record-shattering revenues this year.  According to the National Retail Federation’s 2019 holiday forecast, US consumers will spend an average of $1,047.83 this

3 Ways Amazon Will Continue to Own Prime Day

Prime Day was a crowded space this year, on Amazon and online at large. Walmart, Target and eBay and other retailers all had sales of their own happening on or around the same days as Amazon’s Prime Day. Walmart’s Summer Savings focused on electronics, Target

Preparing for Amazon Prime Day 2019

UPDATE 6/25/19: Amazon has officially announced that Prime Day will take place Monday July 15 and Tuesday July 16. It’s Christmas in July for the Amazon world come the week of July 15th. We’re about a month out from Amazon’s fifth annual Prime Day, which has

Pro-Tips for Mastering the Holiday Season on Amazon

Black Friday used to be the most popular deal day of the year, but that has quickly changed. The race to Black Friday and Cyber Monday is underway with retailers already releasing deals with almost a 30-day head start. Amazon began releasing their Countdown to Black Friday deals

Amazon Prime Day 2017: Millions Shopped via Mobile

Amazon once again gave Cyber Monday and other traditional online retail holidays a run for their money with Prime Day. This year’s 30-hour event was different from previous Prime Day sales, giving shoppers an extra 6 hours to shop. Many made purchases via their mobile