Originally published on the Amazon Advertising Case Study wesbite, this Red Kap Case Study highlights the brand's 2019 Prime Day Success. Thank you to the Red Kap team for your continued partnership and our friends at Amazon for the feature. The company From its first set of
The 2019 ‘Turkey 5’ has come to a close. The five days from Thanksgiving to Cyber Monday, coined the Turkey 5 by Amazon, saw record-shattering revenues this year. According to the National Retail Federation’s 2019 holiday forecast, US consumers will spend an average of $1,047.83 this
Prime Day was a crowded space this year, on Amazon and online at large. Walmart, Target and eBay and other retailers all had sales of their own happening on or around the same days as Amazon’s Prime Day. Walmart’s Summer Savings focused on electronics, Target
UPDATE 6/25/19: Amazon has officially announced that Prime Day will take place Monday July 15 and Tuesday July 16. It’s Christmas in July for the Amazon world come the week of July 15th. We’re about a month out from Amazon’s fifth annual Prime Day, which has
Black Friday used to be the most popular deal day of the year, but that has quickly changed. The race to Black Friday and Cyber Monday is underway with retailers already releasing deals with almost a 30-day head start. Amazon began releasing their Countdown to Black Friday deals
Amazon once again gave Cyber Monday and other traditional online retail holidays a run for their money with Prime Day. This year’s 30-hour event was different from previous Prime Day sales, giving shoppers an extra 6 hours to shop. Many made purchases via their mobile