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Fast Facts: Amazon & the Movie Industry

Tinsel-town has turned its attention to streaming — Warner Brothers and Discovery have completed a $43B merger and Amazon has snatched up MGM Studios for $8.5B. So, what's the deal? Has streaming completely changed the movie industry forever? Yes, and… The competition is stiffer than

Why You Need to Sell on Amazon Brazil, ASAP

COVID changed the way we do business the world over — and nowhere else has felt a shift as much as Latin America. Beginning in 2020, LatAm eCommerce has been growing at an exponential rate, turning the young market into a dynamic and flourishing one. Amazon

Amazon 101: How to Create an Amazon Brand Story

A Brand Story we created for one of our clients, Kodiak boots. What is an Amazon Brand Story?  Available for both Amazon sellers and vendors, a Brand Story is a complementary marketing feature similar to A+ content. Located just above the A+ on the product detail page

Amazon 101: The Complete Guide to Selling on Amazon

Amazon 101 Table of Contents Content: 1. Title Optimizations 2. Brand Store 3. Email Marketing Campaigns 4. A+ Content 5. Boost Listings with Product Photos 6. Bulk Uploads with File Feeds Advertising + SEO: 7. Amazon Live 8. Understanding DSP 9. SEO / Keyword Optimizations Strategy: 10. Amazon Follow 11. Winning the Buy Box 12. Promotions Resources: 13. Amazon Glossary A to

2022 Planning: Amazon Marketing Calendar

Like all retail businesses, Amazon sales peak during certain periods. Holidays and major sales events provide opportunities for sellers across categories to maximize sales, reach new customers, and increase brand awareness.  In order to maximize your return throughout the year, consider the significant dates where your

Macarta’s 2022 Amazon Trends & Predictions

Predicting the world of Amazon is never an easy task. Intermix the volatility of the pandemic, and it looks a lot like shaking a Magic 8-Ball and crossing your fingers. However, in today’s world, having an Amazon Business is no longer a nice-to-have, it is

The Drop

Since launching in early 2019, Amazon’s The Drop has become a stand-out in the world of online fashion brands. Partnering with big names such as Kendall and Kylie Jenner, Miranda Kerr, Katie Sturino, and many more, The Drop has developed an iconic brand image and

Amazon Q4 2021 Calendar

Though it might still feel like summer, now is the time to prepare for the 2021 holiday season on Amazon. In this article, we outline Amazon’s deadlines for deal submissions, shipping cut-off dates, key holiday shopping events, and the types of deals available to sellers

Amazon Q3 2021 Calendar

It’s summer of 2021 — most states in the US have fully reopened and life is seemingly getting back to “normal.” Though we might be reluctant to believe it, this sense of normalcy is fragile. The efficacy length of the vaccines is still in question

The Complete Guide to Prime Day Prep 2021

Summer’s hottest sale — Prime Day 2021 — is fast approaching and there are a number of considerations and preparations that should be made to maximize your success. We’ve compiled this guide as the ultimate resource to help you streamline operations, evaluate your strategies, remind

Prime Day Prep 2021: Content Strategy

Our last and final post of this Prime Day Prep series is all about optimizing your content strategy. Content — that is, copy and creative assets — are your bread and butter. It is an essential and highly important cog in the Amazon wheel of

Hot Sale 2021: 7 Tips for Success

Hot Sale is right around the corner and it's one of the most important annual events for brands to gain visibility, increase relevance, and boost sales on Amazon. Hot Sale is a 9-day annual event in Mexico where brands across many categories offer discounts and

Prime Day Prep 2021: Promotions & Advertising

Staying current with what's happening on Amazon is always critical, especially around a tentpole event like Prime Day. Set to take place June 21 – 22, Prime Day 2021 is fast approaching. We covered this year’s must-knows and inventory planning in Part 1 and Part

Amazon OTT Advertising: An Ecosystem Built for Sales

“OTT Video users have grown by 100 million in the past year.” Over-the-Top (OTT) advertising is gaining massive traction and Amazon is exponentially accelerating the trend, giving the Big Tech stamp of approval to what was once a counter-cultural movement. As viewers increasingly cut the cord

Prime Day Prep 2021: Inventory Planning

With Amazon Prime Day 2021 just around the corner, it’s never too early to think about inventory planning. This year’s Prime Day is slated for June 21 – 22. Since 2020 was an anomaly and has thrown a wrench in traditional forecasting models and inventory