Everything You Need to Know About Amazon Mexico

Relative to its US counterpart, Amazon Mexico is very much in its beginning stages. The online retail giant launched in Mexico in 2015 and since then has continued to show year-over-year growth. The Macarta Mexico office has had great success helping our brand partners internationally,

Successful Hot Sale 2020 Boosts Mexico’s Economy

Hot Sale 2020 The Asociaciòn Mexicana de Venta Online (AMVO), hosted their annual 2020 Hot Sale from May 22 to June 1. The 7th Annual Event had its most successful year ever. eMarketer reports that B2C e-Commerce sales were up 81.9%. The total sales from the

Your Brand Voice Matters Now More Than Ever

Clear and effective communication with your customers is always important, but there’s an added weight behind the words you use right now. Today Macarta’s Sr. Copywriter Nicole Bolt breaks down brand voice basics, suggests best practices for establishing your brand voice and discusses the importance

How Macarta is Working from Home

Week two of Macarta work from home has come to a close and it looks like we have a few more ahead. Some of our team members work remote year round, so we wanted to share some ways we are staying connected as a team

Macarta México en la Semana de Advertising Week LATAM 2020

Macarta tuvo el honor de hablar en Advertising Advertising Week LATAM 2020 y presentar el panel “Publicidad en Amazon: Tendencias e historias de éxito de marcas globales.” El panel fue moderado por el CEO de Macarta, Mike Hodges y los panelistas fueron conformados por Ethel Gonzalez

7 Signs You Need an Amazon Agency

How do you know when it's time to get additional help supporting your business? It can feel like a daunting decision but rest assured, we're here to help act as an extension of the great work you're already doing and take the guesswork out of

Macarta Mexico Reviews Ad Week LATAM 2020

Macarta was honored to speak at Advertising Week LATAM 2020 and host a panel on Amazon Advertising: Trends and Success Stories from Global Brands. Moderated by Macarta’s CEO Mike Hodges, we were joined by some of our brand partners including Ethel Gonzalez, 3M eCommerce Channel Marketing

CEO Chats: Filling the Gap in e-Commerce

Today we are excited to share a sit-down conversation between Mike Hodges, Macarta’s Co-Founder and CEO and Brian Hennessy, Co-Founder and CEO at Talkoot. The two discuss their companies, their business relationship and the future of e-Commerce. Macarta was first introduced to Talkoot in the spring

Employee Picks: Top Blog Posts We Love

In celebration of Valentine’s Day we wanted to put together a list of posts that our employees love. We put out two blog posts a week filled with Amazon, Industry and Macarta news. In case you need to do some catching up, here are some

Be Our Valentine: Amazon Valentine’s Day Cards

Looking to win someone’s heart this Valentine’s Day? If they love Amazon, one of these candy hearts will certainly do the trick. Since we always have Amazon on the mind, we got in the holiday spirit and were feeling inspired by our favorite e-Commerce platform: Wishing

Case Study: Finding the Best DSP Strategy

As is the case with all Amazon Advertising, finding which DSP approach works best for you depends on your goals and your budget. Amazon’s Demand-side Platform (DSP) is a unique platform that helps brands influence shoppers. It allows for on-Amazon and off-Amazon advertising, has specialized

2020 Planning: Q1 Advertising Calendar

Planning for Success The new year presents an opportunity to plan your advertising and content calendar in advance. Planning your advertising calendar around major selling days on Amazon is the best way to set you and your business up for success. Using a calendar to outline

2019: A Letter from Our Co-Founders

2019: BUILDING ON A SOLID FOUNDATION At Macarta we often talk to our brand partners about laying the proper foundation for ultimate success on Amazon. Without a solid foundation, consumers become frustrated, marketing dollars are less efficient and sales are lost. 2019 was the year of