Author: Mike Hodges

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Paid Search Manager

The Paid Search Manager (Retail Media) will own Macarta’s advertising strategy & execution for brands that run ads across Amazon, Walmart, Petco, Chewy, Target etc. This will include paid search and sponsored display for Macarta’s clients advertising with Walmart, PetCo, Target, Kroger and others. The

Programmatic Advertising Strategist

The Programmatic Strategist will own Macarta’s relevant advertising strategy development, as well as execution, as needed, for brands across a variety of mediums and channels, priority being Amazon.com. The Programmatic Strategist is also responsible for working with vendors to turn valuable metrics and data into

Human Resources Manager

The Human Resources Manager will work with the Executive Team to support people operations, oversee company policies and drive talent performance. Role will be primarily responsible for the following policies and programs: Benefit and Compensation Administration, Diversity, Equity & Inclusion (DEI), Leave of Absence, Employees Relations,

Director of Retail Media

We are seeking a leader who can drive both strategy & execution across paid search & programmatic advertising through retail media channels like Amazon, Walmart, PetCo, Target, Macy's and others. The ideal candidate has a passion for data-driven storytelling and an acumen for articulating strategy

Brand Manager

Brand Managers (BM) will play a critical role in creating momentum and shaping the future of Macarta. As a key member of the brand management team, you will have the opportunity to help drive Macarta into the future and have a real impact on our

2022: A Letter from our Co-Founders

As we welcome a new year filled with new opportunities, new technologies, and new insights, it’s important to take a look back at the previous year to celebrate our successes and be mindful of our challenges. For the second consecutive year, Macarta was awarded a

Turkey 5 2022 Recap

Another holiday shopping season has come and gone. Turkey 5 (T5) encapsulates the 5 shopping days from Black Friday to Cyber Monday and has continued to prove it’s the motherload of all shopping events for online retailers. This year’s Turkey 5 shopping season was yet

Fast Facts: 2022 Amazon Holiday Sales Growth

2022 has been a rollercoaster of a year with inflation as the key destabilizer for discretionary spending. That said, the holidays — and holiday shopping — will go on. It’ll just look a little different from previous years. Below are a few key insights from

Key Takeaways from Amazon Ads #unBoxed 2022

With the Amazon Ads #unBoxed event come and gone, the future of reaching shoppers at any point in the customer journey is looking brighter. Amazon harvests a lot of data, and they’re turning over new, valuable ad-product tools to their network of agency partners to

person holding phone with 'tiktok' logo on screen

How to Boost Sales on Amazon Using TikTok

TikTok (and its audiences) are bigger than ever. Love it or hate it, its influence is hard to ignore.  As the #1 downloaded app in 2021 with over 1 billion users, TikTok has become essential for brands looking to connect with customers directly. The looping, endless

Macarta Ranked In Top 30 Digital Marketing Agencies in Denver

Denver, Colorado – Macarta has been recognized as a Top 30 Digital Marketing Agency in Denver in 2021 by DesignRush. DesignRush is a B2B marketplace that connects brands with professional full-service agencies, web design companies, digital marketing firms, and top technology companies. The platform allows you

Todo lo que necesitas saber de Amazon México

En comparación con Amazon Estados Unidos, Amazon México se encuentra en sus etapas iniciales. El gigante del comercio minorista en línea se lanzó en México en 2015 y desde entonces ha mostrado un crecimiento año tras año. La oficina de Macarta México ha tenido gran

Amazon Removes Comment Feature on Product Reviews

Amazon is an ever-changing beast. The latest: removing the Amazon reviews feature that lets brands comment on product reviews. On Wednesday, December 16th, an email from Amazon Services went out to sellers announcing the shut-down of the feature, citing lack of use as an explanation and