Author: Conrad Salonites

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a smartphone displaying a Prime Day announcement, next to a laptop, on a wooden table

Prime Day 2024: Marketing Strategy Tips for Retailers

It’s finally summer, which means Prime Day is right around the corner, and suspense-loving Amazon has finally released the official dates:  Amazon Prime Day 2024 will take place on July 16th & 17th. As the global leader in e-commerce, Amazon holds immense influence over consumer trends and

black smartphone displaying amazon logo

Amazon AI Chatbot Technology

Amazon’s AI Chatbot Has Evolved Over the Years To become the “Earth’s most customer-centric company,” with growing demand and customer base, Amazon has developed more and improved ways of interacting with customers. Back in 2020, Amazon tested an AI Chatbot to help customers receive the help

Breaking Down Amazon’s Brand Store Insights

Brand Stores are a unique feature on the Amazon site, serving as dedicated storefronts for brands. Using the Brand Store, consumers can immerse themselves in both product and brand discovery. This helps improve the shopping experience for customers, mirroring what they’re used to seeing on

Macarta’s 2023 Amazon Holiday Gift Guide

The holidays are right around the corner, meaning now is the best time to shop deals for your loved ones (or to just treat yourself to something nice). Look out for coupons, lightning deals, and special discounts when navigating your favorite eCommerce marketplace; and remember

Prime Big Deal Days Recap

This year’s Prime Big Deal Days kicked off Q4 with a bang. The two-day sales event took place on October 10 & 11, and was, according to Amazon, their “largest two-day October holiday kick-off event ever.” Amazon has entered the Holiday season with an exceptional

Seasonal pumpkins arranged against white wood

How to Prepare Your Halloween Marketing Strategy

With the arrival of autumn, Halloween is fast approaching. It's not just a time for costumes and candy; it's also a golden opportunity for businesses to conjure up a bewitching marketing strategy. With eCommerce marketplaces readjusting to both the recent strains on the economy and

man holding a large cardboard box with Amazon written on it

Second Amazon Prime Day Held in Q4

In 2022, Amazon introduced a second Prime Day to round out the year. The Prime Early Access Sale lasted two full days in October 2022 and ran a selection of early deals for Prime members. Heading into Fall 2023, Amazon has officially announced the second

5 Best Practices for eCommerce Sustainability Strategies

Next-day delivery, of just about anything, has become commonplace in the world of online retail. Whether it's a single pen shipped halfway across the country or a classroom set of supplies for the neighborhood school, consumers can get it all at record speed. But such

Prime Day 2023: The Ultimate Seller’s Guide

It’s almost summer, which means Prime Day is right around the corner, and suspense-loving Amazon has just released the exact dates. Amazon Prime Day 2023 will take place on July 11th & 12th — so mark your calendars. As the global leader in e-commerce, Amazon holds