Earth Day is only a few weeks away, but practicing sustainability and deploying climate-friendly strategies for your brand can be celebrated year-round. Amazon has made it easier than ever to help consumers discover climate-friendly brands while encouraging businesses to take part in protecting the natural
Brand Stores are a unique feature on the Amazon site, serving as dedicated storefronts for brands. Using the Brand Store, consumers can immerse themselves in both product and brand discovery. This helps improve the shopping experience for customers, mirroring what they’re used to seeing on
With the successful rise of competitive marketplaces, and with the industry as a whole experiencing an incredible growth rate, 2024 is shaping up to take sellers to new heights. With a variety of marketplaces, sellers have a unique opportunity in the year ahead to take
The holidays are right around the corner, meaning now is the best time to shop deals for your loved ones (or to just treat yourself to something nice). Look out for coupons, lightning deals, and special discounts when navigating your favorite eCommerce marketplace; and remember
Working in the retail media space, you’ve likely come across the term Digital Shelf. In case you may have not and are wondering ‘What is Digital Shelf?’, the Digital Shelf is the representation of your brand’s products on the internet. While sounding simple enough, truly
This year’s Prime Big Deal Days kicked off Q4 with a bang. The two-day sales event took place on October 10 & 11, and was, according to Amazon, their “largest two-day October holiday kick-off event ever.” Amazon has entered the Holiday season with an exceptional
With the arrival of autumn, Halloween is fast approaching. It's not just a time for costumes and candy; it's also a golden opportunity for businesses to conjure up a bewitching marketing strategy. With eCommerce marketplaces readjusting to both the recent strains on the economy and
At this point, every content creator is (cautiously) aware of artificial intelligence models such as ChatGPT. Once the awe at the ability to generate large volumes of semantically accurate text on seemingly any subject has worn off, it becomes readily apparent that the bland sentences
In 2022, Amazon introduced a second Prime Day to round out the year. The Prime Early Access Sale lasted two full days in October 2022 and ran a selection of early deals for Prime members. Heading into Fall 2023, Amazon has officially announced the second
You’ve no doubt heard a lot about algorithms, but you might’ve missed just how important they’ve become in the field of digital advertising. With the major technological advances of the last few decades, algorithms have enabled digital ads to accurately target both generic and unique
Online retailers are consistently looking for ways to expand their business and acquire new customers. As trends are guaranteed to shift in the eCommerce space, online retailers must understand the options made available to them and select the best method of action. Macarta’s online resources
Amazon’s marketplace continues to grow in recent years as we move to a more virtual world, and sellers have a unique opportunity to take advantage of opportunities to provide unique customer experiences that make shopping delightfully easy. As online sellers and retailers look for ways to
In the eCommerce marketplace, 2023 is shaping up to be a banner year for Walmart, and Macarta is excited to continue being a part of this dramatic transformation. Following Amazon’s playbook, disruptors such as Walmart and Mercardo Libre have begun to realize the power sophisticated
As the eCommerce market becomes increasingly more crowded with both marketplaces and brands, it’s never been more important to iron out your business’s route to success. Already the terrain is shifting as Amazon, still the king of eCommerce, is looking to manufacture big demand-driving events
Similar to all retail businesses, Amazon sales peak during certain periods. Holidays and major sales events provide opportunities for sellers across categories to: Maximize sales Reach new customers Increase brand awareness In order to maximize your return throughout the next year, consider the significant dates where your brand can