At this point, every content creator is (cautiously) aware of artificial intelligence models such as ChatGPT. Once the awe at the ability to generate large volumes of semantically accurate text on seemingly any subject has worn off, it becomes readily apparent that the bland sentences
In 2022, Amazon introduced a second Prime Day to round out the year. The Prime Early Access Sale lasted two full days in October 2022 and ran a selection of early deals for Prime members. Heading into Fall 2023, Amazon has officially announced the second
You’ve no doubt heard a lot about algorithms, but you might’ve missed just how important they’ve become in the field of digital advertising. With the major technological advances of the last few decades, algorithms have enabled digital ads to accurately target both generic and unique
Online retailers are consistently looking for ways to expand their business and acquire new customers. As trends are guaranteed to shift in the eCommerce space, online retailers must understand the options made available to them and select the best method of action. Macarta’s online resources
Amazon’s marketplace continues to grow in recent years as we move to a more virtual world, and sellers have a unique opportunity to take advantage of opportunities to provide unique customer experiences that make shopping delightfully easy. As online sellers and retailers look for ways to
In the eCommerce marketplace, 2023 is shaping up to be a banner year for Walmart, and Macarta is excited to continue being a part of this dramatic transformation. Following Amazon’s playbook, disruptors such as Walmart and Mercardo Libre have begun to realize the power sophisticated
As the eCommerce market becomes increasingly more crowded with both marketplaces and brands, it’s never been more important to iron out your business’s route to success. Already the terrain is shifting as Amazon, still the king of eCommerce, is looking to manufacture big demand-driving events
Similar to all retail businesses, Amazon sales peak during certain periods. Holidays and major sales events provide opportunities for sellers across categories to: Maximize sales Reach new customers Increase brand awareness In order to maximize your return throughout the next year, consider the significant dates where your brand can
The multinational giant Amazon has announced it is partnering with Venmo to provide consumers with a new way to shop on the eCommerce platform. Following a limited launch, the service will be up and running by the Turkey 5 (the week with Thanksgiving, Black Friday
The “Customer Journey”, simply put, is the way a potential customer goes from realizing they need a generic product to purchasing your product. Determining the way your targeted audience ends up at this point is vital, especially in the Amazon ecosystem where numerous other brands
Christmas decorations are popping up in stores again, so it’s that time of year to get your business ready for the holiday shopping season. With July’s Prime Day and October’s inaugural Prime Early Access Day, consumers are receiving a smattering of great deals throughout the
Amazon is unlike many other e-commerce marketplaces, and with that, there comes a steep learning curve. The first step to decoding the retail giant’s unique brand of jargon — learn Amazon acronyms. Luckily, we speak Amazon fluently, and have compiled an easy A-to-Z list of key
In the wake of several billion dollar investments, Amazon purchasing a healthcare provider may seem passé. The recent acquisition of One Medical, to the tune of roughly $3.9 billion, however, marks Amazon’s biggest foray into the byzantine world of healthcare. Compared to their massive acquisition of
As Walmart scales upward in an attempt to challenge Amazon’s eCommerce supremacy, they’ve released a powerful DSP (Demand-Side Platform) service. Using the data already available from their extensive customer base, Walmart is well positioned for incredible growth potential in the coming years (Walmart’s Ad business
With Prime Day right around the corner (July 12-13), Amazon still dominates the eCommerce world thanks to its incredible reach and deep pockets. However, just as Netflix seemed to rule streaming until there were 40 other providers, a whole spectrum of digital marketplaces cropped up