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Amazon 101: Understanding the Amazon DSP
Amazon’s DSP offers you the ability to maximize your online advertising. But how does it differ from other programmatic advertising? Our DSP specialists are here to help. Today Digital Marketing Strategist Stevie Hash helps explain what you need to know about the DSP. Understanding Amazon’s DSP Amazon’s
The Future of Amazon: Vendor One
Purchase orders from Amazon roll through on Mondays like clockwork. However, some vendors did not receive their usual P.O.s from Amazon, leaving many questioning not only, why, but also, what does this mean? The breakdown Many vendors were left confused on Monday, March 4, when their usual
Amazon Captures One-Third of E-commerce Sales
Year over year, Amazon continues to show up as a dominant player in the ecommerce world. Last year, Amazon captured 33.7% of all U.S. ecommerce sales, and still dominated in the top retail categories. Amazon ended Q4 of 2018 with 39% of ecommerce market share. As
Fulfillment by Amazon – 2019 Changes You Should Know
With the new year comes new FBA fees for Amazon sellers. Beginning on February 15th, Amazon is making a few changes to fulfillment, storage, and referral fees for this year. Here’s a quick overview of the changes that could potentially affect your account. 2019 FULFILLMENT FEE
A Look Back at Amazon’s 2018 Q4 Metrics
It’s official – 2018 Q4 has ended and Amazon had yet another record-breaking year. Here’s a look into what tipped the scale this holiday season. Rounding out an impressive 2018, Amazon reported a total Q4 revenue of $72.4 billion, a 20% increase from 2017. This left
Amazon Prime Surpasses 100 Million Subscribers
According to Consumer Intelligence Research Partners (CIRP), Amazon received over six million new members during the second half of 2018. As Q4 came to a close, Amazon’s growth reached record-breaking heights. Last year, in a letter to shareholders, Jeff Bezos revealed an official Prime count of
Amazon Holiday Sales Opportunities
As consumers complete their holiday shopping, you may be wondering what these last few weeks of the year will mean for your Amazon sales. While you may worry about a lull in sales after the Christmas drop-off, fear not -- you can maximize the post-Christmas
Amazon’s Approach to Holiday Toy Catalogs
Earlier this year everyone’s beloved toy retailer, Toys “R” Us, officially shut its doors after 70 years of business. With this market share up for grabs, it’s no surprise that Amazon is ready to take it over. While top brick and mortar competitors – Walmart and
Amazon’s Alexa is Getting in the Holiday Spirit
In preparation for the holidays, Amazon has added new features to provide shoppers with a voice assistant for making holiday purchases. So while you’re caught up in the hustle and bustle of the holiday season, you have a trustworthy assistant to help you organize and
Amazon Advertising Gets a Facelift
As Amazon’s advertising business has grown, it’s been a juggling act for advertisers to keep track of the individual demand side platforms. However only a day after Amazon reached the trillion dollar valuation mark, it was announced that Amazon Media Group (AMG), Amazon Marketing Services
Amazon’s Search-Based Re-Targeting Competes with Top Ad Platforms
When it comes to advertising, Amazon has built a reputation of being uptight and restrictive – mainly because they keep most of their search information locked away. However, it seems that Amazon is taking their advertising success and competitors into account – by testing search-based
Sellers Hope Their Strategy “Tricks” Will Deliver Sales “Treats”
BOO! Don’t be scared -- sales of costumes, candy, and autumn décor are expected to reach $3.5 billion in October. Now is the time to take advantage of the online retail traffic. The Holiday Season is filled with perfect excuses to eat too much food, visit
Behind Amazon’s Private Label Brands
Kirkland, Great Value, Up & Up -- major retailers creating private labels is not a new concept. Yet with Amazon’s 78 private label brands and expected $7.5 billion in sales for 2018, companies have been left wondering how big of a threat this will be
Amazon Work Ethic: Behind the Curtain
“Nearly every person I worked with I saw cry at their desk.” - Bo Olson, via New York Times Have you ever wondered what it would be like to catch a glimpse of Amazon from the inside? While many Americans have come to know Amazon from a