For sports lovers, Super Bowl Sunday is the most exciting event of the year. For advertisers and marketers, Super Bowl Sunday is the most exciting event of the year. This year viewers saw newcomers to the Super Bowl commercial lineup, some long-standing favorites, political ads and
Yesterday Amazon released 2019 4th Quarter earnings, sending stock prices soaring. The Q4 report also pushed Amazon’s market cap above $1 trillion, entering a stratosphere only Apple, Alphabet and Microsoft have reached. It was a good day for Amazon stock holders, with CNBC reporting the following
El 2019 fue un año exitoso para Amazon México. A principios de 2019 abrimos nuestra primera oficina en México y estamos muy contentos de ver crecer a nuestro equipo y aumentar nuestra lista de clientes a medida que Amazon México continúa creciendo. Hoy repasamos el
As is the case with all Amazon Advertising, finding which DSP approach works best for you depends on your goals and your budget. Amazon’s Demand-side Platform (DSP) is a unique platform that helps brands influence shoppers. It allows for on-Amazon and off-Amazon advertising, has specialized
Apparel is perhaps one of the most competitive categories on Amazon. However, just because the space is competitive doesn’t mean your brand can’t succeed. Today we interviewed Key Account Manager Greyson Carman, who has extensive experience in softlines, to gain insight into the apparel space
Originally published on the Amazon Advertising Case Study wesbite, this Red Kap Case Study highlights the brand's 2019 Prime Day Success. Thank you to the Red Kap team for your continued partnership and our friends at Amazon for the feature. The company From its first set of
Planeando para el éxito… El comienzo de un nuevo año presenta una oportunidad para planificar tu calendario de publicidad y contenido por adelantado. Planificar un calendario publicitario en torno a los principales días de ventas en Amazon es la mejor manera de preparar a tu negocio
2019 was an exciting year for Amazon Mexico. Early in 2019 we opened our third office in Mexico. We have been happy to see our team and client roster grow as Amazon Mexico continues to flourish. Today we review Amazon Mexico’s 2019 success: Growth Potential There is
Planning for Success The new year presents an opportunity to plan your advertising and content calendar in advance. Planning your advertising calendar around major selling days on Amazon is the best way to set you and your business up for success. Using a calendar to outline
2019: BUILDING ON A SOLID FOUNDATION At Macarta we often talk to our brand partners about laying the proper foundation for ultimate success on Amazon. Without a solid foundation, consumers become frustrated, marketing dollars are less efficient and sales are lost. 2019 was the year of
A Golf Great is Born Tyler Stuart, John Krosky and Matt Mockus love golf, but hate traditional golf shoes. The trio had trouble finding cool, comfortable golf shoes that were equally functional and stylish. They thought, "What if we could just add traction to a pair
We’re in the final stretch of the holiday season but now is the time to start planning for Q1. So you've seen huge success this holiday season - now Q1 is the time to capitalize on that momentum as you enter the New Year. Here
Ahead of the 2019 holiday season Amazon hired 200,000 seasonal workers, doubling the holiday workforce number from last year. Amazon added holiday employees to customer fulfillment and delivery facilities, however, some customers are still experiencing delays in their orders. Online Shopping Rush An Amazon spokesperson released a
The 2019 ‘Turkey 5’ has come to a close. The five days from Thanksgiving to Cyber Monday, coined the Turkey 5 by Amazon, saw record-shattering revenues this year. According to the National Retail Federation’s 2019 holiday forecast, US consumers will spend an average of $1,047.83 this
Amazon Posts are a new browse and discovery experience on Amazon specifically focused on brand shopping. The appearance of Posts are closely mirrored after Instagram so the experience feels natural to shoppers. This new feature helps shoppers discover new products by browsing brand-curated posts. Each image