Construyendo la marca en una caja El principal foco y prioridad de Amazon siempre fueron los consumidores comprando en Amazon, no las marcas que venden. La plataforma fue originalmente desarrollada para ayudar a los consumidores a encontrar de manera rápida lo que estaban buscando, no
UPDATE: Prime Day 2020 will start October 13. This post is part three of our final Prime Day 2020 preparation series. In case you missed it, we covered general guidelines for Prime Day, followed by a detailed explanation of the best advertising strategies you can employ
Teachers, students, and parents all have different needs at the start of a new school year. Teachers need supplies for a whole classroom, students need to find the perfect notebook for language arts, and parents need to buy the perfect notebook for language arts. To
UPDATE: Prime Day 2020 will start October 13. Preparing our clients for Prime Day has been an ongoing discussion since early May, when we all thought Prime Day would happen on time. Luckily these ongoing discussions have helped us develop a Plan A, B C and
Relative to its US counterpart, Amazon Mexico is very much in its beginning stages. The online retail giant launched in Mexico in 2015 and since then has continued to show year-over-year growth. The Macarta Mexico office has had great success helping our brand partners internationally,
UPDATE: Prime Day 2020 will start October 13. Planning for Prime Day is unlike any other this year. For the first time in its history, the sales event will not take place in the second week of July. The company has made a concerted effort to
In light of Prime Day 2020 being moved to (at least) October, Amazon sought to create a summer holiday sale to help boost sales halfway through the year. Prime Day has historically occurred during the second week of July just after the company’s birthday. While
Amazon DSP nos brinda la posibilidad de maximizar nuestra publicidad online. Pero, ¿cómo se diferencia de otras herramientas de programática? Nuestros especialistas en DSP nos cuentan el detalle sobre esto. Entendiendo de que se trata Amazon DSP La plataforma de programática de Amazon (DSP) es una herramienta
New Markets Post COVID e-Commerce in a post-COVID world looks quite different than it did at the beginning of the year. Grocery sales continue to soar month over month and as our lives have changed, so has consumer shopping behavior. Walmart now has their sights set
Where We’re At Planning your calendar for 2020 has proven difficult in a year that has been anything but predictable. For the first time in Amazon’s history, Prime Day has been pushed from mid July to a future date later in the summer or early fall.
Hot Sale 2020 La Asociaciòn Mexicana de Venta Online (AMVO), organizó su evento anual de Hot Sale desde el 22 de mayo al 1 de junio. En su 7ma edición, el evento tuvo su año más exitoso. eMarketer reporta que las ventas de los e-Commerce B2C
Hot Sale 2020 The Asociaciòn Mexicana de Venta Online (AMVO), hosted their annual 2020 Hot Sale from May 22 to June 1. The 7th Annual Event had its most successful year ever. eMarketer reports that B2C e-Commerce sales were up 81.9%. The total sales from the
One of the most tedious tasks on Amazon is uploading a file feed. A file feed is a bulk upload that can be done to create and update listings, as well as update parent/child ASIN relationships. File Feeds may feel confusing, but Macarta’s Senior Analyst Dan
At the start of 2020, it would have been hard to predict that one of this year’s hottest commodities would be
¿Qué es la participación de voz de marca? Su término en inglés (Share Of Voice) hace referencia a la porción del mercado que posee tu marca respecto de tus competidores. También se la conoce como “Participación de Mercado”. La participación de tu marca se mide según