Son 5 los principales componentes de la página de detalle del producto (PDP). En este artículo les compartimos diferentes y exitosas maneras de mostrar su catálogo de productos. TÍTULO El 74% de los “Compradores Amazon” empiezan su búsqueda en Amazon – Feedvisor El título del producto es el pitch
To say that we’re living in unprecedented times is an understatement. Life as we know it has been virtually upended because of Covid-19 and great uncertainty lies ahead of us. We’ve seen overnight transformation in response to this period of isolation and uncertainty – one major
Finding the right customer at the right time can be difficult. Allocating the right amount of resources to customer acquisition tactics can be even tougher. Luckily, there’s a way to make that process easier through Customer LifeTime Value (CLV). CLV is a growth metric used to
It’s officially the start of Q4, and with the Covid-19 Pandemic still looming, you’ll need to be prepared for the shift in holiday shopping habits. Covid-19 has transformed consumer behavior. We’ve seen a surge in e-commerce, a decline in discretionary spending and overall reduced shopping frequency,
Welcome to Q4 This holiday season will be unlike any other, however, there is still a great deal of planning to be done. Typically, referencing historical sales data is a useful benchmark, but this year it is ok, and normal, if your sales don’t compare to
After years of speculation, Amazon has officially started preparations for opening their doors in Sweden. Expected to launch next year, Amazon Sweden is the company’s first step in establishing a local presence in the Nordic countries. Swedish consumers can already shop through Amazon websites in other
Shopping your favorite luxury brands just got a whole lot easier. Last week, Amazon launched its new high-end Luxury Stores program. The new Luxury Stores are only shoppable through the app, but before you get out your credit card, you’ll need an invite to the
If you’ve ever started a general search query on Amazon, you may have noticed “Editorial Recommendations” that appear on the results page. These recommendations appear below sponsored products and typically underneath Amazon’s Choice products. For example, Search: Glycolic Peel This feature is a part of the Amazon
Crear una Brand Store de Amazon hermosa, amigable para comprar y optimizada puede requerir un gran esfuerzo. Sin embargo, una vez que configura la página, es importante realizar periódicamente actualizaciones a tu Brand Store para asegurarse que esta página sea relevante y atractiva para los
Your social media channels are not only a great way to market products, they are also a valuable tool to help your brand connect with consumers online. Interacting with customers on social media is incredibly important because users are able to provide real-time feedback about
There are five major components to Amazon Product Detail Pages (PDP). Today we are going beyond the basics and sharing ways you can take your product listings to the next level: Title 74% of Amazon Shoppers start their search on Amazon - Feedvisor The product title is the
Amazon is slowly testing new updates for Brand Stores and search. Right now it is unclear when and if Amazon will implement the following changes permanently, but below are three major updates Macarta is following: 1. Brand Store Accessibility The Brand Store is a critical part of
Amazon Posts are an exciting new feature on the platform that help brands reach new audiences, without the need to advertise. We’ve outlined the basics of this feature in Amazon posts 101, but since the beta launch, Amazon has rolled out new updates. Today our
Los planes de Amazon para LATAM El 2020 está siendo un año de pleno auge para los negocios en LATAM. A pesar de que el crecimiento de eCommerce mantuvo su tendencia en alza estos últimos 5 años, la pandemia global aceleró las compras online debido a
Amazon’s LATAM Plans 2020 has been a booming year for LATAM business. While eCommerce growth has been trending upward over the last 5 years, the global pandemic only accelerated online shopping as consumers were forced to stay home. One place Amazon has been able to thrive amid