This week Facebook announced the launch of Facebook Shops, an e-Commerce capability within Facebook and Instagram. While the two social media platforms have had shoppable content for some time, these new shops offer greater sophistication compared to just a shopping feature on a photo. Facebook Shops
What is an IPI? There are many ways to measure your Amazon performance over time and a variety of metrics you can focus on, depending on your goals. For Amazon Pro sellers, one of these metrics is your Inventory Performance Index (IPI). Amazon states that your IPI
Given the vast library of terms surrounding Amazon, we put together a glossary of Amazon’s most important acronyms and terms to help you navigate. Whether you’re new to Amazon or are training new team members, these are the ABCs of Amazon: A9 Algorithm: The ranking algorithm
Amazon has announced their staggering first-quarter earnings. While the company has always shown significant growth YoY, their 2020 Q1 earnings show the company’s increasing e-Commerce dominance, even in the face of a global pandemic. Amazon states that their net sales increased 26% in the first quarter
Google is trying to compete with Amazon by eliminating their barrier to entry on the Google Shopping platform with free listings. Google hopes this move will help Google Shopping reclaim some business from Amazon, whose business is booming. Where the Problem Began In 2012 Google announced that
While social media is a fun escape, when executed correctly, it is an invaluable tool for your company. There are a number of platforms to choose from, all with their own media formats, demographics and niche communities. While you may be tempted to be everywhere,
While Jeff Bezos has been writing a letter to shareholders since 1997, it’s arguable that this year was his most difficult. Bezos noted that unlike the holidays or other seasonal surges, the company has struggled to maintain regular supply and delivery standards as they prioritize
En Macarta, ayudamos a nuestros clientes a construir el reconocimiento de su marca, a mantener presencia, así como también al lanzamiento de la marca desde cero. Lo hemos visto todo, así que si tienes una marca ya sea grande o pequeña con una historia que
Not all SEO is created equal. Just as search engines differ, your SEO strategy should adjust to fit the platform you’re using. So what’s the difference between Amazon and Google SEO? And how can you make your keywords work smarter, not harder? The SEO Process Optimizing your
While 2020 revenue and advertising projections may look a little different from the beginning of the year, one constant remains: online shopping. As one Vox article points out, “We’re craving a few symbols of normalcy in the midst of a terrifying situation,” which is why
The beauty industry is moving online. Though brick-and-mortar still dominates, offline share in the industry is declining while online climbs. Predicted to surge to 48% in the US by 2023, the online beauty market attracts consumers looking for both convenience and high-quality products. Amazon’s success in
Clear and effective communication with your customers is always important, but there’s an added weight behind the words you use right now. Today Macarta’s Sr. Copywriter Nicole Bolt breaks down brand voice basics, suggests best practices for establishing your brand voice and discusses the importance
Amazon is updating how Sellers access and manage their Advertising. Amazon has announced that Sellers will now access campaigns, reports and settings through the Amazon Advertising Console, providing sellers with a more cohesive view of campaigns and even multiple accounts. Amazon Advertising can help sellers see
Planning for Success This year Q2 looks very different for most businesses. With brick-and-mortar stores closed, many shoppers are turning to e-Comm, however, there has been an overall slowdown in shopping. In the last few weeks Amazon has also temporarily stopped placing Purchase Orders (POs) or
Amazon consistently puts customer service at the forefront of all of their business ventures. With a vision to improve customer service, Amazon has begun testing AI chatbots. In an effort to become the “Earth’s most customer-centric company,” with growing demand and customer base, Amazon must