Author: carly

  • Sort Blog:
  • All
  • Amazon Strategy
  • Macarta
  • Mercado Libre Strategy
  • Mexico
  • News
  • Target Strategy
  • Walmart Strategy

Growing Your Brand’s Share of Voice

What is Share of Voice Share of Voice (SOV) is the amount of the market your brand owns compared to your competitors. Share of Voice is also referred to as Market Share. Your brand’s SOV is measured by how much your brand dominates the conversation in

10 Takeaways from Denver Startup Week 2019

This week members of our team attended Denver Startup Week 2019. This incredible week long (free) event hosted 417 events and is designed to bring together innovators and creators within the community to network and learn.  At Macarta, we were excited to attend sessions about marketing,

UPDATE: Amazon Eliminates Product Display Ads

Amazon has just announced that Product Display Ads are being transformed into Sponsored Display Ads. Here is what you need to know about the new ad type and how it works: Q: What happened to Product Display Ads? All Product Display Ads campaigns are now part of

Amazon Deals Deadline Set for September 27

Amazon announced that Deals for Black Friday and Cyber Monday are now being accepted through Friday, September 27.  We recommend getting deals submitted as soon as possible given the influx of submissions Amazon will receive over the next two weeks. The approval process can take time

The Age of Digital Grocery Shopping

Amazon Goes Grocery It’s been just over two years since Amazon acquired Whole Foods for $13.7 billion. The acquisition seemed surprising to some at the time but now, the merger seems like a perfect match. Amazon was able to slash prices at the health-focused grocer twice

Amazon 101: Winning the Buy Box

To the untrained eye, the Buy Box can be a confusing feature on Amazon, however, it's crucial to seller success. Today Account Director Julia Mihelich helps break down how to win the Amazon Buy Box for selling success. What is the Buy Box The Amazon Buy Box

The Drop: Amazon’s Fashion Footprint Grows

Amazon launched their limited-edition private label line The Drop in early 2019. The fashion brand has experienced huge success by collaborating with notable Instagram influencers who have a loyal, engaged following. While collections are available to shop for 30 hours, some have sold out in

Amazon Home: Private Label & Celebrities

Digital Commerce 360’s newly released 2019 Online Home Goods Report reveals interesting findings about the growing home goods market: The home goods market was 22.8% of the online market in 2018. Online sales of home goods grew 23.7% in 2018.   Amazon’s market share is 29.6% of the

A Complete Guide to Amazon Resources

Finding success on Amazon is difficult without the right resources. Today we are sharing some of the tools we use, as well as additional resources that can help you enhance, streamline or expand on your current processes. Merchant Words What It Is: Merchant Words helps you source

How Amazon is Helping Teachers to #ClearTheList

This year Amazon plays an important role in the back-to-school season. The #ClearTheList campaign has received widespread recognition from celebrities, athletes and the social media community at large, helping teachers prepare their classrooms for the fall. #ClearTheList As soon as the 4th of July passes, stores quickly

4 Principles for Multi-Channel Content

We hear the word “content” a lot, so what is it exactly? Content includes the image assets, videos, copy and blog posts you produce and share on your channels. The Content Marketing Institute outlines the following goals for content: Build Brand Awareness Lead Conversion &

e-commerce App Wish Targets Amazon

What Is Wish? Wish is an e-commerce app that offers products at serious discounts. Sometimes products are free with $3 shipping. Other times products are 97% off. It’s a marketplace that is filled with practical items as well as novelty products, but shopping on Wish is

3 Ways Amazon Will Continue to Own Prime Day

Prime Day was a crowded space this year, on Amazon and online at large. Walmart, Target and eBay and other retailers all had sales of their own happening on or around the same days as Amazon’s Prime Day. Walmart’s Summer Savings focused on electronics, Target

How Our Clients Performed on Prime Day

This year Amazon celebrated their 5th Annual Prime Day with a 2-day shopping event. Amazon does not release specific numbers around sales, but Internet Retailer estimates that sales hit over $7 billion globally, up 71% from the 36-hour event in 2018. Amazon shared a number of