As we welcome a new year filled with new opportunities, new technologies, and new insights, it’s important to take a look back at the previous year to celebrate our successes and be mindful of our challenges. For the second consecutive year, Macarta was awarded a
Another holiday shopping season has come and gone. Turkey 5 (T5) encapsulates the 5 shopping days from Black Friday to Cyber Monday and has continued to prove it’s the motherload of all shopping events for online retailers. This year’s Turkey 5 shopping season was yet
2022 has been a rollercoaster of a year with inflation as the key destabilizer for discretionary spending. That said, the holidays — and holiday shopping — will go on. It’ll just look a little different from previous years. Below are a few key insights from
With the Amazon Ads #unBoxed event come and gone, the future of reaching shoppers at any point in the customer journey is looking brighter. Amazon harvests a lot of data, and they’re turning over new, valuable ad-product tools to their network of agency partners to
Success story: Macarta and 3M In September 2019, multinational company 3M began its collaboration with Macarta Mexico to improve and boost the presence of its sub-brands on Amazon.Satisfied with the results of the content optimization and advertising campaigns, they decided to add Macarta Brazil's services in
TikTok (and its audiences) are bigger than ever. Love it or hate it, its influence is hard to ignore. As the #1 downloaded app in 2021 with over 1 billion users, TikTok has become essential for brands looking to connect with customers directly. The looping, endless
Denver, Colorado – Macarta has been recognized as a Top 30 Digital Marketing Agency in Denver in 2021 by DesignRush. DesignRush is a B2B marketplace that connects brands with professional full-service agencies, web design companies, digital marketing firms, and top technology companies. The platform allows you
En comparación con Amazon Estados Unidos, Amazon México se encuentra en sus etapas iniciales. El gigante del comercio minorista en línea se lanzó en México en 2015 y desde entonces ha mostrado un crecimiento año tras año. La oficina de Macarta México ha tenido gran
How Macarta has remained resilient through these challenging times and how we've strategically added value for our brand partners around the world.
Amazon is an ever-changing beast. The latest: removing the Amazon reviews feature that lets brands comment on product reviews. On Wednesday, December 16th, an email from Amazon Services went out to sellers announcing the shut-down of the feature, citing lack of use as an explanation and
Now that the first push of the Holiday season shopping rush has passed, let’s take a look at the 2020 performance data analysis from Turkey 5 (T5). Spanning the 5 days from Thanksgiving to Cyber Monday, T5 is a major shopping event. Retailers and e-commerce
Las expectativas Llegó la décima edición del evento anual de México que fomenta el comercio a través de promociones y descuentos con el fin de reactivar la economía. Debido al contexto mundial por la pandemia de COVID-19, el Buen Fin generó una dualidad de expectativas. Previo al
Expectations The tenth edition of Mexico's annual event, Buen Fin, that encourages commerce through promotions and discounts in order to activate the economy has arrived. Due to the global context and the COVID-19 pandemic, Buen Fin generated a duality of expectations. Prior to the event, there was
We’re well into the holiday season, and while it looks a bit different this year due to Covid-19, our favorite holiday sales events are here to offer a sense of familiarity in a world of great uncertainty. The Turkey 5, coined by Amazon in 2017 to
Goodbye, fake handbags. Hello, Amazon Transparency and Project Zero (APZ). Third-party sellers account for over half of all sales on Amazon and while most are legitimate products, the rise of counterfeits has been a problem for the platform. Unknowingly purchasing a counterfeit product off of