At this point, every content creator is (cautiously) aware of artificial intelligence models such as ChatGPT. Once the awe at the ability to generate large volumes of semantically accurate text on seemingly any subject has worn off, it becomes readily apparent that the bland sentences
You’ve no doubt heard a lot about algorithms, but you might’ve missed just how important they’ve become in the field of digital advertising. With the major technological advances of the last few decades, algorithms have enabled digital ads to accurately target both generic and unique
It’s officially the start of Q4, and with the Covid-19 Pandemic still looming, you’ll need to be prepared for the shift in holiday shopping habits. Covid-19 has transformed consumer behavior. We’ve seen a surge in e-commerce, a decline in discretionary spending and overall reduced shopping frequency,
Welcome to Q4 This holiday season will be unlike any other, however, there is still a great deal of planning to be done. Typically, referencing historical sales data is a useful benchmark, but this year it is ok, and normal, if your sales don’t compare to
Your social media channels are not only a great way to market products, they are also a valuable tool to help your brand connect with consumers online. Interacting with customers on social media is incredibly important because users are able to provide real-time feedback about
Where We’re At Planning your calendar for 2020 has proven difficult in a year that has been anything but predictable. For the first time in Amazon’s history, Prime Day has been pushed from mid July to a future date later in the summer or early fall.
Planning for Success The new year presents an opportunity to plan your advertising and content calendar in advance. Planning your advertising calendar around major selling days on Amazon is the best way to set you and your business up for success. Using a calendar to outline
We continue Macarta’s Industry Spotlight Series to discuss the world of influencers and influencer marketing. The Industry Spotlight Series aims to highlight experts within the advertising, marketing and creative industry to deliver you more information that can help improve your Amazon business and expand your
At Macarta, we love to learn. That’s why we are continually seeking out industry experts to gain new insights into current best practices to deliver the best service possible to our brand partners. At the end of October we attending Content Jam 2019 and had
This week members of our team attended Denver Startup Week 2019. This incredible week long (free) event hosted 417 events and is designed to bring together innovators and creators within the community to network and learn. At Macarta, we were excited to attend sessions about marketing,
We hear the word “content” a lot, so what is it exactly? Content includes the image assets, videos, copy and blog posts you produce and share on your channels. The Content Marketing Institute outlines the following goals for content: Build Brand Awareness Lead Conversion &
Coordinating your advertising calendar around significant selling events is the best way to connect the dots in your overall strategy. Here is how you can set yourself up for success: Planning for Success Planning your advertising calendar around major selling days on Amazon is the best way