Planning for Success
The new year presents an opportunity to plan your advertising and content calendar in advance. Planning your advertising calendar around major selling days on Amazon is the best way to set you and your business up for success. Using a calendar to outline advertising and content over a quarterly or monthly basis can help make sure you are on track with your long term goals.
As you plan for success in the new year, it is important to reassess your retail readiness. Below are a few additional resources to use as a checklist:
- Amazon Detail Pages: What You’re Missing
- Amazon 101: A+ Content
- Amazon 101: SEO Keyword Optimization
- Amazon 101: Winning the Buy Box
How to Plan Your Advertising Calendar
When sitting down to plan your advertising calendar, consider upcoming holidays and major sales events. This is where historical sales data will become a useful asset.
Also consider incorporating niche holidays. Capitalizing on these seemingly insignificant holidays can actually be a great opportunity to push sales and increase brand awareness in a new and unique way.
Before finalizing your calendars, it is important to align with both internal teams and external partners. Identifying significant dates for your brand helps to build the framework of your calendar. Once aligned with your content and advertising teams, you can allocate leftover budget to supplemental sales events or holidays. To help you get started, here are the Q1 highlights to consider:
- Saturday 25: Chinese New Year + Opposite Day
- Sunday 2: Groundhog Day + Superbowl Sunday
- Friday 14: Valentine’s Day
- Monday 17: President’s Day
- Sunday 23: Oscars 2020
- Tuesday 25: Mardi Gras
- Friday 6: Employee Appreciation Day
- Sunday 8: Daylight Savings Begins + International Women’s Day
- Tuesday 17: St. Patrick’s Day
- Friday 20: First Day of Spring + Earth Day
At Macarta, we help our clients outline advertising calendars based on internal goals, major holidays, significant Amazon selling days (Amazon Prime in July), budgets and other factors. While the calendar never changes, budgets can be in flux, which plays a large role in how and what you choose to advertise. Need help? We have a team of experts ready to take your brand to the next level in 2020: