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Fast Facts: Amazon & the Movie Industry

Tinsel-town has turned its attention to streaming — Warner Brothers and Discovery have completed a $43B merger and Amazon has snatched up MGM Studios for $8.5B. So, what's the deal? Has streaming completely changed the movie industry forever? Yes, and… The competition is stiffer than

Prime Day Prep 2021: Content Strategy

Our last and final post of this Prime Day Prep series is all about optimizing your content strategy. Content — that is, copy and creative assets — are your bread and butter. It is an essential and highly important cog in the Amazon wheel of

Prime Day Prep 2021: Getting Started

The rumor mill is buzzing as to when Prime Day 2021 will take place. Last year’s annual two-day sales event was pushed to October at the last minute due to the pandemic, and with no official statement from Amazon about this year’s date, anything could

Páginas de Producto en Amazon: Lo Que Te Estás Perdiendo

Son 5 los principales componentes de la página de detalle del producto (PDP). En este artículo les compartimos diferentes y exitosas maneras de mostrar su catálogo de productos. TÍTULO El 74% de los “Compradores Amazon” empiezan su búsqueda en Amazon – Feedvisor El título del producto es el pitch

E-Commerce in the Time of Covid-19

To say that we’re living in unprecedented times is an understatement. Life as we know it has been virtually upended because of Covid-19 and great uncertainty lies ahead of us. We’ve seen overnight transformation in response to this period of isolation and uncertainty – one major

Exclusive Luxury Stores Launches on Amazon App

Shopping your favorite luxury brands just got a whole lot easier. Last week, Amazon launched its new high-end Luxury Stores program. The new Luxury Stores are only shoppable through the app, but before you get out your credit card, you’ll need an invite to the

Prime Day Prep 2020: Optimizing Content

UPDATE: Prime Day 2020 will start October 13. This post is part three of our final Prime Day 2020 preparation series. In case you missed it, we covered general guidelines for Prime Day, followed by a detailed explanation of the best advertising strategies you can employ

Prime Day Prep 2020: Advertising Strategy

UPDATE: Prime Day 2020 will start October 13. Preparing our clients for Prime Day has been an ongoing discussion since early May, when we all thought  Prime Day would happen on time. Luckily these ongoing discussions have helped us develop a Plan A, B C and

Is Walmart+ the new Amazon Prime?

New Markets Post COVID e-Commerce in a post-COVID world looks quite different than it did at the beginning of the year. Grocery sales continue to soar month over month and as our lives have changed, so has consumer shopping behavior. Walmart now has their sights set

December Weather Impacting Holiday Shipping

Ahead of the 2019 holiday season Amazon hired 200,000 seasonal workers, doubling the holiday workforce number from last year. Amazon added holiday employees to customer fulfillment and delivery facilities, however, some customers are still experiencing delays in their orders. Online Shopping Rush An Amazon spokesperson released a

The Age of Digital Grocery Shopping

Amazon Goes Grocery It’s been just over two years since Amazon acquired Whole Foods for $13.7 billion. The acquisition seemed surprising to some at the time but now, the merger seems like a perfect match. Amazon was able to slash prices at the health-focused grocer twice

How Our Clients Performed on Prime Day

This year Amazon celebrated their 5th Annual Prime Day with a 2-day shopping event. Amazon does not release specific numbers around sales, but Internet Retailer estimates that sales hit over $7 billion globally, up 71% from the 36-hour event in 2018. Amazon shared a number of

The Cost of One-Day Shipping

In May of 2019 Amazon announced plans to invest $800 million dollars into their business to develop one-day shipping. Scaling for growth, Amazon plans on adding 31 fulfillment centers in 2019 and 2020 to the existing 139. While it may seem like a dream to

Amazon Grows and Launches in UAE

Since Amazon launched in 1994, the online giant has launched globally but will soon close its doors in one. Amazon has launched in the United Arab Emirates after acquiring Souq.com. Amazon replaced Souq with Amazon.ae, making it the largest e-Commerce platform in the Arab world. This

Amazon Prime Surpasses 100 Million Subscribers

According to Consumer Intelligence Research Partners (CIRP), Amazon received over six million new members during the second half of 2018. As Q4 came to a close, Amazon’s growth reached record-breaking heights. Last year, in a letter to shareholders, Jeff Bezos revealed an official Prime count of