New York, NY — Macarta has been officially recognized as one of the fastest-growing private businesses as it claimed spot #1,357 on the annual Inc. 5000 list for 2021. A prestigious list that numerous companies vie for, the award represents a special insight into the
When uploading a catalog of products to Amazon, one of the most important considerations is how you choose to optimize your product titles. A great title optimization follows a few best practices, considers customer psychology through UX copywriting, and is personalized to your product’s brand.Take
According to NBC, “Prime Day sales have historically surpassed those on Black Friday and Cyber Monday”, making Prime Day the largest shopping event of the year. With Prime Day 2021 come and gone, we’re taking a look at the numbers. Overall, our brand partners performed well
What is Amazon Web Services? Amazon Web Services is the pioneer of cloud computing and was the first to offer modern cloud infrastructure services back in 2006. So, what exactly is cloud computing and what does it do? According to Amazon, AWS is a major digital
Summer’s hottest sale — Prime Day 2021 — is fast approaching and there are a number of considerations and preparations that should be made to maximize your success. We’ve compiled this guide as the ultimate resource to help you streamline operations, evaluate your strategies, remind
Our last and final post of this Prime Day Prep series is all about optimizing your content strategy. Content — that is, copy and creative assets — are your bread and butter. It is an essential and highly important cog in the Amazon wheel of
Hot Sale is right around the corner and it's one of the most important annual events for brands to gain visibility, increase relevance, and boost sales on Amazon. Hot Sale is a 9-day annual event in Mexico where brands across many categories offer discounts and
“OTT Video users have grown by 100 million in the past year.” Over-the-Top (OTT) advertising is gaining massive traction and Amazon is exponentially accelerating the trend, giving the Big Tech stamp of approval to what was once a counter-cultural movement. As viewers increasingly cut the cord
With Amazon Prime Day 2021 just around the corner, it’s never too early to think about inventory planning. This year’s Prime Day is slated for June 21 – 22. Since 2020 was an anomaly and has thrown a wrench in traditional forecasting models and inventory
Thursday Night Football games will now be exclusively offered on Amazon Prime Video starting in the fall of 2023. This momentous shift is the first exclusive step by a major sport away from traditional cable TV, which has increasingly relied on sports viewers in the
The Intersection of Content & Shopping When Amazon asks an artist if they’d like to collaborate and offers an exclusive merchandise capsule collection, the answer is a resounding “yes.” Such was the case with Selena Gomez’s newest album release, “Revelación” and Queen’s continued adoration among music
Over the past few years, Amazon has implemented additional visual elements into its site design to better connect brands to shoppers. The most impactful of these is the Amazon Brand Store — a crucial marketing opportunity that can deliver an immersive, informative, and user-friendly shopping
What is Amazon Follow? Amazon Follow is a program that gives brands and influencers more visibility and the opportunity to target and connect with shoppers who enjoy their products. Similar to social media, Amazon shoppers can curate what products, brands, and ads appear more often when
Ever since Amazon co-founded The Climate Pledge with Global Optimism in 2019, the retail giant has committed to several eco initiatives over the past couple of years in order to reach their goal of net-zero carbon emissions by 2040. In this blog post, we cover
Today, we’re catching up with our Director General of LATAM, Carlos Corona, for insight into the Latin American (LATAM) ecommerce landscape, recent Amazon Mexico trends and opportunities, and for an update on our new Macarta Brazil office. Currently, Carlos manages team operations for the Macarta