Tinsel-town has turned its attention to streaming — Warner Brothers and Discovery have completed a $43B merger and Amazon has snatched up MGM Studios for $8.5B. So, what's the deal? Has streaming completely changed the movie industry forever? Yes, and… The competition is stiffer than
If you’re looking to expand into Mexico’s rapidly growing eCommerce market, then you need to know about Hot Sale. Hot Sale is an annual 9-day sales event in Mexico where brands across many categories offer discounts and special promotions. This year, Hot Sale will take
COVID changed the way we do business the world over — and nowhere else has felt a shift as much as Latin America. Beginning in 2020, LatAm eCommerce has been growing at an exponential rate, turning the young market into a dynamic and flourishing one. Amazon
On March 8th, Amazon announced that it would be suspending the majority of its services in both Belarus and the Russian Federation, joining a long list of companies that have taken dramatic measures in light of the egregious invasion of Ukraine. This suspension entails: Denial of retail
Amazon 101 Table of Contents Content: 1. Title Optimizations 2. Brand Store 3. Email Marketing Campaigns 4. A+ Content 5. Boost Listings with Product Photos 6. Bulk Uploads with File Feeds Advertising + SEO: 7. Amazon Live 8. Understanding DSP 9. SEO / Keyword Optimizations Strategy: 10. Amazon Follow 11. Winning the Buy Box 12. Promotions Resources: 13. Amazon Glossary A to
Remember 2017? Those simpler, pre-pandemic days with that huge solar eclipse, the (first) $999 iPhone, and when Amazon spent 13.4 Billion dollars to buy Whole Foods… Well, we remember. And with news recently breaking that the grocery arm of the Amazon empire is struggling to gain
Detailed step-by-step instructions on how to update your title, bullet points, and product description copy on Amazon Seller Central. Amazon Seller Central. You know what it is. It’s the hub that allows you to access your seller account, manage your sales, and generally run your business
What is Amazon Vendor Central? Amazon Vendor Central is the web portal that 1P Sellers use to run their product listings on the Amazon retail site. Brands that use Vendor Central are exclusively 1P or First Party Sellers, meaning that instead of selling directly on amazon.com,
Amazon is one of the largest multinational corporations in the world. Moreover, this last decade has been one of unprecedented success for a company that started as a digital bookstore. It came as a surprise, then, when it was revealed that Amazon’s app’s global ranking had
Undoubtedly, the deluge of headlines about the Supply Chain Crisis has become so all-encompassing that it’s easy for new reports to become lost among the noise. However, for business professionals in the Amazon sphere, Macarta has compiled a complete guide outlining Amazon’s broad form response
2021 was, in many ways, very similar to 2020 — the massive shift in buying online vs. in-store was only compounded by the sustained implications of the pandemic, and a further-agitated population with a growing appetite for "normalcy." This year our team fought many of
The holiday shopping season is drawing to a close, and by extension, we can finally turn the page on 2021. With supply chain shortages and the highest rate of inflation in decades, not to mention another new Covid variant, consumers continue to make their way
Since launching in early 2019, Amazon’s The Drop has become a stand-out in the world of online fashion brands. Partnering with big names such as Kendall and Kylie Jenner, Miranda Kerr, Katie Sturino, and many more, The Drop has developed an iconic brand image and
It’s beginning to look a lot like the Amazon holiday shopping season! This year is set to see even more demand than ever. With that in mind, we’ve compiled this Amazon holiday strategy guide with tips to help you and your business thrive in holiday
What to Know About Amazon Live & How It Can Increase Sales Amazon Live launched in early 2019 and provides a digital space where brands and Amazon Influencers can engage shoppers with streamed infotainment to drive sales and awareness. Customers can participate in a live chat