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Amazon 101: How to Create an Amazon Brand Story

A Brand Story we created for one of our clients, Kodiak boots. What is an Amazon Brand Story?  Available for both Amazon sellers and vendors, a Brand Story is a complementary marketing feature similar to A+ content. Located just above the A+ on the product detail page

Amazon 101: The Complete Guide to Selling on Amazon

Amazon 101 Table of Contents Content: 1. Title Optimizations 2. Brand Store 3. Email Marketing Campaigns 4. A+ Content 5. Boost Listings with Product Photos 6. Bulk Uploads with File Feeds Advertising + SEO: 7. Amazon Live 8. Understanding DSP 9. SEO / Keyword Optimizations Strategy: 10. Amazon Follow 11. Winning the Buy Box 12. Promotions Resources: 13. Amazon Glossary A to

Detailed step-by-step instructions on how to update your title, bullet points, and product description copy on Amazon Seller Central.

Updating Content: Amazon Seller Central

Detailed step-by-step instructions on how to update your title, bullet points, and product description copy on Amazon Seller Central. Trust us — we’re well aware of the challenges of navigating Amazon’s backend. That’s why our team of Amazon experts came together to write this succinct, step-by-step

Updating Content: Amazon Vendor Central

Detailed step-by-step instructions on how to update your title, bullet points, and product description copy on Amazon Vendor Central. Navigating the complicated world of Amazon’s backend can sometimes feel overwhelming, from cryptic error messages to your Amazon contact copy and pasting the same workaround for the

Prime Day Prep 2021: Content Strategy

Our last and final post of this Prime Day Prep series is all about optimizing your content strategy. Content — that is, copy and creative assets — are your bread and butter. It is an essential and highly important cog in the Amazon wheel of

Macarta’s 2021 Amazon Trends & Predictions

It’s no secret that 2020 saw big changes in consumer spending. With Covid-19 upending everyday life and confining people to their homes, a massive growth occurred in online spending, landing Amazon with even more market share and sales volume.  As the dust settles into 2021, there’s

How User Generated Content Can Boost Sales

Your social media channels are not only a great way to market products, they are also a valuable tool to help your brand connect with consumers online. Interacting with customers on social media is incredibly important because users are able to provide real-time feedback about

How Amazon Posts Can Boost Brand Awareness

Amazon Posts are an exciting new feature on the platform that help brands reach new audiences, without the need to advertise. We’ve outlined the basics of this feature in  Amazon posts 101, but since the beta launch, Amazon has rolled out new updates. Today our