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Prime Day Prep 2021: Content Strategy

Our last and final post of this Prime Day Prep series is all about optimizing your content strategy. Content — that is, copy and creative assets — are your bread and butter. It is an essential and highly important cog in the Amazon wheel of

Macarta’s 2021 Amazon Trends & Predictions

It’s no secret that 2020 saw big changes in consumer spending. With Covid-19 upending everyday life and confining people to their homes, a massive growth occurred in online spending, landing Amazon with even more market share and sales volume.  As the dust settles into 2021, there’s

How User Generated Content Can Boost Sales

Your social media channels are not only a great way to market products, they are also a valuable tool to help your brand connect with consumers online. Interacting with customers on social media is incredibly important because users are able to provide real-time feedback about

How Amazon Posts Can Boost Brand Awareness

Amazon Posts are an exciting new feature on the platform that help brands reach new audiences, without the need to advertise. We’ve outlined the basics of this feature in  Amazon posts 101, but since the beta launch, Amazon has rolled out new updates. Today our