You’ve no doubt heard a lot about algorithms, but you might’ve missed just how important they’ve become in the field of digital advertising. With the major technological advances of the last few decades, algorithms have enabled digital ads to accurately target both generic and unique
It’s beginning to look a lot like the Amazon holiday shopping season! This year is set to see even more demand than ever. With that in mind, we’ve compiled this Amazon holiday strategy guide with tips to help you and your business thrive in holiday
What is Twitch? Born in 2011, Twitch is a platform that offers a live streaming service and was purchased by Amazon in 2014. It receives more than 30 million visitors a day and is currently one of the most popular entertainment channels. While primarily known for video
In Part 1 of this series, we introduced Intentwise, our advertising team’s preferred platform for a robust Amazon advertising strategy and why they love it so much. In this post, we’ll be taking a more in-depth look at the value of switching and explaining how
Here at Macarta, we consider ourselves fortunate to have so many experts across our company — our team is what gives us a competitive edge. However, even experts require powerful tools to maximize their output and streamline processes. Today we’re taking a look at Intentwise
Planning for Success The new year presents an opportunity to plan your advertising and content calendar in advance. Planning your advertising calendar around major selling days on Amazon is the best way to set you and your business up for success. Using a calendar to outline
We hear the word “content” a lot, so what is it exactly? Content includes the image assets, videos, copy and blog posts you produce and share on your channels. The Content Marketing Institute outlines the following goals for content: Build Brand Awareness Lead Conversion &