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The Complete Guide to Amazon Holiday Strategy

It’s beginning to look a lot like the holiday shopping season! This year is set to see even more demand than ever — with that in mind we’ve compiled this Amazon holiday strategy guide with tips on running smooth operations, advertising considerations, and killer creative

2020 Planning: Q1 Advertising Calendar

Planning for Success The new year presents an opportunity to plan your advertising and content calendar in advance. Planning your advertising calendar around major selling days on Amazon is the best way to set you and your business up for success. Using a calendar to outline

4 Principles for Multi-Channel Content

We hear the word “content” a lot, so what is it exactly? Content includes the image assets, videos, copy and blog posts you produce and share on your channels. The Content Marketing Institute outlines the following goals for content: Build Brand Awareness Lead Conversion &