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December 23, 2020 Amazon Strategy, Macarta

Turkey 5 2020: Amazon Performance Analysis

Now that the first push of the Holiday season shopping rush has passed, let’s take a look at the 2020 performance data analysis from Turkey 5 (T5). Spanning the 5 days from Thanksgiving to Cyber Monday, T5 is a major shopping event. Retailers and e-commerce

July 28, 2020 Macarta, Mexico

Everything You Need to Know About Amazon Mexico

Relative to its US counterpart, Amazon Mexico is very much in its beginning stages. The online retail giant launched in Mexico in 2015 and since then has continued to show year-over-year growth. The Macarta Mexico office has had great success helping our brand partners internationally,

June 30, 2020 Macarta, Mexico

Successful Hot Sale 2020 Boosts Mexico’s Economy

Hot Sale 2020 The Asociaciòn Mexicana de Venta Online (AMVO), hosted their annual 2020 Hot Sale from May 22 to June 1. The 7th Annual Event had its most successful year ever. eMarketer reports that B2C e-Commerce sales were up 81.9%. The total sales from the

April 10, 2020 Amazon Strategy, Macarta

Your Brand Voice Matters Now More Than Ever

Clear and effective communication with your customers is always important, but there’s an added weight behind the words you use right now. Today Macarta’s Sr. Copywriter Nicole Bolt breaks down brand voice basics, suggests best practices for establishing your brand voice and discusses the importance

March 27, 2020 Macarta

How Macarta is Working from Home

Week two of Macarta work from home has come to a close and it looks like we have a few more ahead. Some of our team members work remote year round, so we wanted to share some ways we are staying connected as a team

March 25, 2020 Macarta, Mexico

Macarta México en la Semana de Advertising Week LATAM 2020

Macarta tuvo el honor de hablar en Advertising Advertising Week LATAM 2020 y presentar el panel “Publicidad en Amazon: Tendencias e historias de éxito de marcas globales.” El panel fue moderado por el CEO de Macarta, Mike Hodges y los panelistas fueron conformados por Ethel Gonzalez

March 20, 2020 Macarta

7 Signs You Need an Amazon Agency

How do you know when it's time to get additional help supporting your business? It can feel like a daunting decision but rest assured, we're here to help act as an extension of the great work you're already doing and take the guesswork out of

March 13, 2020 Macarta, Mexico

Macarta Mexico Reviews Ad Week LATAM 2020

Macarta was honored to speak at Advertising Week LATAM 2020 and host a panel on Amazon Advertising: Trends and Success Stories from Global Brands. Moderated by Macarta’s CEO Mike Hodges, we were joined by some of our brand partners including Ethel Gonzalez, 3M eCommerce Channel Marketing

February 28, 2020 Macarta

CEO Chats: Filling the Gap in e-Commerce

Today we are excited to share a sit-down conversation between Mike Hodges, Macarta’s Co-Founder and CEO and Brian Hennessy, Co-Founder and CEO at Talkoot. The two discuss their companies, their business relationship and the future of e-Commerce. Macarta was first introduced to Talkoot in the spring

February 14, 2020 Macarta

Employee Picks: Top Blog Posts We Love

In celebration of Valentine’s Day we wanted to put together a list of posts that our employees love. We put out two blog posts a week filled with Amazon, Industry and Macarta news. In case you need to do some catching up, here are some

February 11, 2020 Macarta

Be Our Valentine: Amazon Valentine’s Day Cards

Looking to win someone’s heart this Valentine’s Day? If they love Amazon, one of these candy hearts will certainly do the trick. Since we always have Amazon on the mind, we got in the holiday spirit and were feeling inspired by our favorite e-Commerce platform: Wishing

January 24, 2020 Amazon Strategy, Macarta

Case Study: Finding the Best DSP Strategy

As is the case with all Amazon Advertising, finding which DSP approach works best for you depends on your goals and your budget. Amazon’s Demand-side Platform (DSP) is a unique platform that helps brands influence shoppers. It allows for on-Amazon and off-Amazon advertising, has specialized