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Macarta’s 2023 Amazon Holiday Gift Guide

The holidays are right around the corner, meaning now is the best time to shop deals for your loved ones (or to just treat yourself to something nice). Look out for coupons, lightning deals, and special discounts when navigating your favorite eCommerce marketplace; and remember

Seasonal pumpkins arranged against white wood

How to Prepare Your Halloween Marketing Strategy

With the arrival of autumn, Halloween is fast approaching. It's not just a time for costumes and candy; it's also a golden opportunity for businesses to conjure up a bewitching marketing strategy. With eCommerce marketplaces readjusting to both the recent strains on the economy and

man holding a large cardboard box with Amazon written on it

Second Amazon Prime Day Held in Q4

In 2022, Amazon introduced a second Prime Day to round out the year. The Prime Early Access Sale lasted two full days in October 2022 and ran a selection of early deals for Prime members. Heading into Fall 2023, Amazon has officially announced the second

The Macarta Amazon Gift Guide 2022

As a retail media agency, we spend a lot of time on Amazon, and as a result, we’ve come across some unique gift finds. The holidays are one of the best times to shop deals for your loved ones or treat yourself to a fun

Fast Facts: Top Amazon Reads

“Fast Facts” about Amazon, all in one place. From global business ventures to the MGM acquisition, this guide will get you up to speed… Table of Contents 📖 Amazon vs. the D2C ModelAmazon’s Global MarketplacesAmazon’s Grocery BusinessAmazon 2022 Holiday Growth StrategyAmazon & the Movie IndustryAmazon’s Pet Business Amazon

Amazon to Hold a Second Prime Day in Q4

For the first time ever, Amazon is planning two prime days in one year. Dubbed the Prime Early Access Sale, the event will last two full days in October 2022 and will run a selection of early deals for Prime members. Amazon has increasingly looked beyond

Amazon Q4 2021 Calendar

Though it might still feel like summer, now is the time to prepare for the 2021 holiday season on Amazon. In this article, we outline Amazon’s deadlines for deal submissions, shipping cut-off dates, key holiday shopping events, and the types of deals available to sellers

Creative Ways to Leverage Your Brand Store this Holiday Season

It’s officially the start of Q4, and with the Covid-19 Pandemic still looming, you’ll need to be prepared for the shift in holiday shopping habits. Covid-19 has transformed consumer behavior. We’ve seen a surge in e-commerce, a decline in discretionary spending and overall reduced shopping frequency,

2020 Planning: The Ultimate Q4

Welcome to Q4 This holiday season will be unlike any other, however, there is still a great deal of planning to be done. Typically, referencing historical sales data is a useful benchmark, but this year it is ok, and normal, if your sales don’t compare to

Successful Hot Sale 2020 Boosts Mexico’s Economy

Hot Sale 2020 The Asociaciòn Mexicana de Venta Online (AMVO), hosted their annual 2020 Hot Sale from May 22 to June 1. The 7th Annual Event had its most successful year ever. eMarketer reports that B2C e-Commerce sales were up 81.9%. The total sales from the

A Guide to Amazon Holidays 2019

Set your table and put up the tree, the holidays are right around the corner. As we’ve outlined, the holiday season kicks off with Halloween and goes well into the new year. Making it through Q4 takes an extreme amount of planning and patience, but

Creative Ways to Boost Halloween Sales

Halloween can go neglected as a selling opportunity, however, this fun holiday is a fantastic opportunity to show off your brand’s personality and allows you to get creative with your marketing strategy. Halloween is the first official marker of the holiday season, followed by Black Friday,

Amazon Deals Deadline Set for September 27

Amazon announced that Deals for Black Friday and Cyber Monday are now being accepted through Friday, September 27.  We recommend getting deals submitted as soon as possible given the influx of submissions Amazon will receive over the next two weeks. The approval process can take time

Amazon Holiday Sales Opportunities

As consumers complete their holiday shopping, you may be wondering what these last few weeks of the year will mean for your Amazon sales. While you may worry about a lull in sales after the Christmas drop-off, fear not -- you can maximize the post-Christmas

Amazon’s Approach to Holiday Toy Catalogs

Earlier this year everyone’s beloved toy retailer, Toys “R” Us, officially shut its doors after 70 years of business. With this market share up for grabs, it’s no surprise that Amazon is ready to take it over. While top brick and mortar competitors – Walmart and