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Amazon 101: Brand Store Product Collections

Amazon’s brand store product grid has a new and improved counterpart. Introducing product collections: a new module added to the brand store builder earlier this year that not only allows brands more flexibility in how they can merchandise products but also increases discoverability through a

Amazon Posts: 3 New Features You Need to Know

Since the beta launch of Amazon Posts over a year ago, Amazon continuously rolls out new improvements to the platform. We outlined a few of those updates in our post How Amazon Posts Can Boost Brand Awareness, but new and improved features have surfaced. Today,

Creative Ways to Leverage Your Brand Store this Holiday Season

It’s officially the start of Q4, and with the Covid-19 Pandemic still looming, you’ll need to be prepared for the shift in holiday shopping habits. Covid-19 has transformed consumer behavior. We’ve seen a surge in e-commerce, a decline in discretionary spending and overall reduced shopping frequency,

Con qué frecuencia debes actualizar tu Brand Store

Crear una Brand Store de Amazon hermosa, amigable para comprar  y optimizada puede requerir un gran esfuerzo. Sin embargo, una vez que configura la página, es importante realizar periódicamente actualizaciones a tu Brand Store para asegurarse que esta página sea relevante y atractiva para los

How User Generated Content Can Boost Sales

Your social media channels are not only a great way to market products, they are also a valuable tool to help your brand connect with consumers online. Interacting with customers on social media is incredibly important because users are able to provide real-time feedback about

AMAZON UPDATE: Brand Store Accessibility

Amazon is slowly testing new updates for Brand Stores and search. Right now it is unclear when and if Amazon will implement the following changes permanently, but below are three major updates Macarta is following: 1. Brand Store Accessibility The Brand Store is a critical part of

How Often You Should Update Your Brand Store

Setting up a beautiful, shoppable and optimized Amazon Brand Store can take a great deal of effort. However, once the foundation is set, it’s important to make regular updates to your Brand Store to ensure that this landing page is relevant and engaging for Amazon

Amazon 101: The Brand Store

The Amazon Brand Store is a crucial component to creating an immersive, informative shopping experience for your customers.  It is important to remember: Amazon does not function exactly the same as traditional e-commerce sites. Shoppers typically come to Amazon in search of a specific product,

Amazon 101: A+ Content

With the deterioration of brick and mortar comes the demand for a similar immersive experience when shopping online. Over the course of the e-commerce boom, online brands have been able to cater to this demand using UX/UI tactics that allow their customer to feel like