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Macarta x DimeTyd: Recovering 5 Years Worth of Lost Amazon Funds

If you’re a seasoned vendor on Amazon, it’s likely (yet unfortunate) that you’ve been overbilled. Whether you are privy to this information or not, we have a way to help you get your money back.  Through our partnership with DimeTyd, an automated software founded by ecommerce

Fast Facts: Amazon & the Movie Industry

Tinsel-town has turned its attention to streaming — Warner Brothers and Discovery have completed a $43B merger and Amazon has snatched up MGM Studios for $8.5B. So, what's the deal? Has streaming completely changed the movie industry forever? Yes, and… The competition is stiffer than

Fast Facts: The Amazon Pet Business

Happy International Pet Month from our furry friends to yours! This year, pet owners aren’t the only ones celebrating… Amazon is showing its animal-love by kicking off May with Pet Day (which was yesterday ICYMI) — the company’s inaugural 24-hour sales event that offers deals and

Amazon 101: How to Create an Amazon Brand Story

A Brand Story we created for one of our clients, Kodiak boots. What is an Amazon Brand Story?  Available for both Amazon sellers and vendors, a Brand Story is a complementary marketing feature similar to A+ content. Located just above the A+ on the product detail page

Amazon’s Response to the Supply Chain Crisis

Undoubtedly, the deluge of headlines about the Supply Chain Crisis has become so all-encompassing that it’s easy for new reports to become lost among the noise. However, for business professionals in the Amazon sphere, Macarta has compiled a complete guide outlining Amazon’s broad form response

Goodbye Bezos, Hello Jassy

Yesterday,  head honcho Jeff Bezos stepped down as CEO and handed over the reins to Andy Jassy, the now former CEO of Amazon Web Services (AWS). It’s the first time ever that Amazon has had a CEO other than Bezos, and the world is watching

Amazon Web Services: The Building Blocks of Cloud Computing

What is Amazon Web Services? Amazon Web Services is the pioneer of cloud computing and was the first to offer modern cloud infrastructure services back in 2006. So, what exactly is cloud computing and what does it do? According to Amazon, AWS is a major digital

Amazon Q2 2021 Calendar

Birds chirping, melted snow, and budding flowers can only mean one thing: Q2 is upon us. While it seems like Q1 started just yesterday, it is, in fact, that time of year again to start planning for the second quarter. In this blog post, we

Amazon Fresh: Diversifying Grocery Business With New Expansion

When it comes to groceries, Amazon’s ambitions are big. Not only does the retail giant own Whole Foods, but it plans to open approximately 100 locations — at least — of Amazon Fresh stores worldwide. Amazon Fresh is Amazon’s grocery chain that offers low price points

Amazon Launches Build It – A Crowd-Funding Program

With Amazon’s new Build It program, whatever you wish is their command.  Last month, Amazon launched Build It, a Day 1 Additions program that lets customers crowd-source the products Amazon produces. In the past, the marketplace released many products with Alexa that never took off, but

Amazon’s Q4 Strikes Big at $126 Billion in Revenue

Last Tuesday (February 2, 2021) Amazon dropped some big news: The company crossed a milestone of more than $100 billion in revenue for a single quarter with $125.56 billion in sales during Q4 2020. The announcement was made in Amazon’s Q4 Earnings Report, making headlines in news

Macarta’s 2021 Amazon Trends & Predictions

It’s no secret that 2020 saw big changes in consumer spending. With Covid-19 upending everyday life and confining people to their homes, a massive growth occurred in online spending, landing Amazon with even more market share and sales volume.  As the dust settles into 2021, there’s

Travel the World Virtually with Amazon Explore

Nostalgic about the days you could explore ancient ruins or peruse local boutiques from around the world? Wish you could learn how to make homemade pasta from a local Italian chef? With Amazon Explore, “the world is at your fingertips” — right from the comfort

Amazon Removes Comment Feature on Product Reviews

Amazon is an ever-changing beast. The latest: removing the Amazon reviews feature that lets brands comment on product reviews. On Wednesday, December 16th, an email from Amazon Services went out to sellers announcing the shut-down of the feature, citing lack of use as an explanation and