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7 Ways to Master the Holidays on Amazon

We’re well into the holiday season, and while it looks a bit different this year due to Covid-19, our favorite holiday sales events are here to offer a sense of familiarity in a world of great uncertainty. The Turkey 5, coined by Amazon in 2017 to

Combating Counterfeits: Amazon Transparency & Project Zero

Goodbye, fake handbags. Hello, Amazon Transparency and Project Zero (APZ). Third-party sellers account for over half of all sales on Amazon and while most are legitimate products, the rise of counterfeits has been a problem for the platform. Unknowingly purchasing a counterfeit product off of

Páginas de Producto en Amazon: Lo Que Te Estás Perdiendo

Son 5 los principales componentes de la página de detalle del producto (PDP). En este artículo les compartimos diferentes y exitosas maneras de mostrar su catálogo de productos. TÍTULO El 74% de los “Compradores Amazon” empiezan su búsqueda en Amazon – Feedvisor El título del producto es el pitch

How to Calculate Customer LifeTime Value on Amazon

Finding the right customer at the right time can be difficult. Allocating the right amount of resources to customer acquisition tactics can be even tougher. Luckily, there’s a way to make that process easier through Customer LifeTime Value (CLV). CLV is a growth metric used to

Creative Ways to Leverage Your Brand Store this Holiday Season

It’s officially the start of Q4, and with the Covid-19 Pandemic still looming, you’ll need to be prepared for the shift in holiday shopping habits. Covid-19 has transformed consumer behavior. We’ve seen a surge in e-commerce, a decline in discretionary spending and overall reduced shopping frequency,

2020 Planning: The Ultimate Q4

Welcome to Q4 This holiday season will be unlike any other, however, there is still a great deal of planning to be done. Typically, referencing historical sales data is a useful benchmark, but this year it is ok, and normal, if your sales don’t compare to

December Weather Impacting Holiday Shipping

Ahead of the 2019 holiday season Amazon hired 200,000 seasonal workers, doubling the holiday workforce number from last year. Amazon added holiday employees to customer fulfillment and delivery facilities, however, some customers are still experiencing delays in their orders. Online Shopping Rush An Amazon spokesperson released a

More Than Retail: A Look At Amazon’s Q1

Q1 of 2019 produced surprising results for Amazon. For the first time since the company was founded, retail sales accounted for less than half of the company’s revenue. This is not to say that the company under performed. Amazon stock is up 28% this year,

Amazon Exclusive Brands vs. Amazon Private Label Brands

Between Amazon’s own private label brands and trying to host Amazon exclusive brands, the retailer is looking to capture business from all angles. Amazon launched in the private label space in 2009 with batteries - 10 years later, their catalog and mindset has evolved with e-Commerce

Three Initiatives for Growth on Amazon in 2018

The holidays have come and gone, bringing about extreme chaos followed by a brief moment of calm before the new year. Now that you survived and thrived through 2017, we are here to make sure you have your best foot forward in 2018 – here