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Amazon Q2 2021 Calendar

Birds chirping, melted snow, and budding flowers can only mean one thing: Q2 is upon us. While it seems like Q1 started just yesterday, it is, in fact, that time of year again to start planning for the second quarter. In this blog post, we

2020 Planning: The Ultimate Q4

Welcome to Q4 This holiday season will be unlike any other, however, there is still a great deal of planning to be done. Typically, referencing historical sales data is a useful benchmark, but this year it is ok, and normal, if your sales don’t compare to

2020 Planning: Navigating a New Path in Q3

Where We’re At Planning your calendar for 2020 has proven difficult in a year that has been anything but predictable. For the first time in Amazon’s history, Prime Day  has been pushed from mid July to a future date later in the summer or early fall.

2020 Planning: Taking on Q2 Amidst COVID-19

Planning for Success This year Q2 looks very different for most businesses. With brick-and-mortar stores closed, many shoppers are turning to e-Comm, however, there has been an overall slowdown in shopping.  In the last few weeks Amazon has also temporarily stopped placing Purchase Orders (POs) or

2020 Planning: Q1 Advertising Calendar

Planning for Success The new year presents an opportunity to plan your advertising and content calendar in advance. Planning your advertising calendar around major selling days on Amazon is the best way to set you and your business up for success. Using a calendar to outline

4 Principles for Multi-Channel Content

We hear the word “content” a lot, so what is it exactly? Content includes the image assets, videos, copy and blog posts you produce and share on your channels. The Content Marketing Institute outlines the following goals for content: Build Brand Awareness Lead Conversion &

Planning Promotions: 2019 Advertising Calendar

Coordinating your advertising calendar around significant selling events is the best way to connect the dots in your overall strategy. Here is how you can set yourself up for success: Planning for Success   Planning your advertising calendar around major selling days on Amazon is the best way