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Breaking Down Amazon’s Brand Store Insights

Brand Stores are a unique feature on the Amazon site, serving as dedicated storefronts for brands. Using the Brand Store, consumers can immerse themselves in both product and brand discovery. This helps improve the shopping experience for customers, mirroring what they’re used to seeing on

Amazon 101: Product Detail Page Copy

Today’s course: How to Write Amazon Product Detail Page (PDP) Copy.  In this Amazon 101 blog post, we’ll cover how to write a conversion-worthy: Title Bullet points Product description Backend keywords     How to Write an Amazon Product Title Think of the product title as your initial sales pitch.

The Amazon logo with the word Amazon spelled in Scrabble tiles

Amazon 101: Amazon Acronym Key

What are Amazon Acronyms? Amazon advertising is unlike many other e-commerce marketplaces, and with that, there comes a steep learning curve. The first step to decoding the retail giant’s unique brand of jargon — learn Amazon acronyms. These abbreviations appear all across the Amazon platform from

someone browsing amazon on their desktop

Amazon 101: Amazon Brand Store Product Collections Guide

All about Amazon Brand Store Product Collections   Amazon’s brand store product grid has a new and improved counterpart. Introducing product collections: a new module added to the brand store builder earlier this year that not only allows brands more flexibility in how they can merchandise products

The Ultimate Amazon SEO Guide

Your Amazon search engine optimization (SEO) strategy can make or break your content. Luckily, we’re here to help you navigate the basics so you can make your keywords work smarter, not harder.   Does SEO matter on Amazon? YES! With new sellers and products being added to the

Amazon 101: Amazon Badges

If you’ve ever shopped on Amazon, it's likely you’ve noticed (and even bought) a product with an Amazon badge. From Best Seller, Amazon’s Choice, Sponsored, to Featured from our brands, there’s a wealth of markings that make it easy for customers to find what they’re

Amazon 101: Amazon Follow

What is Amazon Follow? Amazon Follow is a program that gives brands and influencers more visibility and the opportunity to target and connect with shoppers who enjoy their products. Similar to social media, Amazon shoppers can curate what products, brands, and ads appear more often when

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The Complete Guide to Amazon Terms: A-Z Glossary

Given the vast library of terms surrounding Amazon, we put together a glossary of Amazon’s most important acronyms and terms to help you navigate. Whether you’re new to Amazon or are training new team members, these are the ABCs of Amazon:   A9 Algorithm: The ranking algorithm

A Complete Guide to Amazon Resources

Finding success on Amazon is difficult without the right resources. Today we are sharing some of the tools we use, as well as additional resources that can help you enhance, streamline or expand on your current processes. Merchant Words What It Is: Merchant Words helps you source

The Three Phases for Success on Amazon

Selling on Amazon can be overwhelming, regardless of your level of knowledge or account type. Whether you are already an established seller on Amazon, or if you’re just starting out, these are the three phases of best practice for success on the Amazon platform. The Development