In today's rapidly evolving digital marketplace landscape, reaching diverse audiences has become increasingly important for brands seeking to expand their reach and maximize their impact. One powerful and ever-evolving tool that has emerged as a resource specifically for those brands doing business on Amazon is
Brand Stores are a unique feature on the Amazon site, serving as dedicated storefronts for brands. Using the Brand Store, consumers can immerse themselves in both product and brand discovery. This helps improve the shopping experience for customers, mirroring what they’re used to seeing on
Today’s course: How to Write Amazon Product Detail Page (PDP) Copy. In this Amazon 101 blog post, we’ll cover how to write a conversion-worthy: Title Bullet points Product description Backend keywords How to Write an Amazon Product Title Think of the product title as your initial sales pitch.
What are Amazon Acronyms? Amazon advertising is unlike many other e-commerce marketplaces, and with that, there comes a steep learning curve. The first step to decoding the retail giant’s unique brand of jargon — learn Amazon acronyms. These abbreviations appear all across the Amazon platform from
All about Amazon Brand Store Product Collections Amazon’s brand store product grid has a new and improved counterpart. Introducing product collections: a new module added to the brand store builder earlier this year that not only allows brands more flexibility in how they can merchandise products
Your Amazon search engine optimization (SEO) strategy can make or break your content. Luckily, we’re here to help you navigate the basics so you can make your keywords work smarter, not harder. Does SEO matter on Amazon? YES! With new sellers and products being added to the
If you’ve ever shopped on Amazon, it's likely you’ve noticed (and even bought) a product with an Amazon badge. From Best Seller, Amazon’s Choice, Sponsored, to Featured from our brands, there’s a wealth of markings that make it easy for customers to find what they’re
What is Amazon Follow? Amazon Follow is a program that gives brands and influencers more visibility and the opportunity to target and connect with shoppers who enjoy their products. Similar to social media, Amazon shoppers can curate what products, brands, and ads appear more often when
Given the vast library of terms surrounding Amazon, we put together a glossary of Amazon’s most important acronyms and terms to help you navigate. Whether you’re new to Amazon or are training new team members, these are the ABCs of Amazon: A9 Algorithm: The ranking algorithm
Finding success on Amazon is difficult without the right resources. Today we are sharing some of the tools we use, as well as additional resources that can help you enhance, streamline or expand on your current processes. Merchant Words What It Is: Merchant Words helps you source
Selling on Amazon can be overwhelming, regardless of your level of knowledge or account type. Whether you are already an established seller on Amazon, or if you’re just starting out, these are the three phases of best practice for success on the Amazon platform. The Development