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Paid Search Manager

The Paid Search Manager (Retail Media) will own Macarta’s advertising strategy & execution for brands that run ads across Amazon, Walmart, Petco, Chewy, Target etc. This will include paid search and sponsored display for Macarta’s clients advertising with Walmart, PetCo, Target, Kroger and others. The

Programmatic Advertising Strategist

The Programmatic Strategist will own Macarta’s relevant advertising strategy development, as well as execution, as needed, for brands across a variety of mediums and channels, priority being The Programmatic Strategist is also responsible for working with vendors to turn valuable metrics and data into

Human Resources Manager

The Human Resources Manager will work with the Executive Team to support people operations, oversee company policies and drive talent performance. Role will be primarily responsible for the following policies and programs: Benefit and Compensation Administration, Diversity, Equity & Inclusion (DEI), Leave of Absence, Employees Relations,

Director of Retail Media

We are seeking a leader who can drive both strategy & execution across paid search & programmatic advertising through retail media channels like Amazon, Walmart, PetCo, Target, Macy's and others. The ideal candidate has a passion for data-driven storytelling and an acumen for articulating strategy

Brand Manager

Brand Managers (BM) will play a critical role in creating momentum and shaping the future of Macarta. As a key member of the brand management team, you will have the opportunity to help drive Macarta into the future and have a real impact on our

Amazon on the Rise: $100 Billion Growth Forecast by 2019

Amazon’s increasing gross merchandise volume (GMV) has been keeping pace with its rapid growth over the years. As reported by Credit Suisse, the contribution of marketplace sellers is expected to double from an estimated $103 billion in 2016 to $212 billion by 2019. Although Amazon

Brands Succumbing to Amazon’s Reign

At the forefront of an evolving retail landscape looms Amazon, home to the world’s largest selection of products. The convenience of online shopping has challenged brick-and-mortar locations, forcing many to close their doors permanently. As a result, more and more brands are migrating to Amazon

Amazon Brand Registry: What You Need to Know

Amazon’s Brand Registry fosters a trusted platform for both your brand and customers by protecting registered trademarks and ensuring an accurate shopping experience. Further, it offers total control of product pages and combats counterfeit product listings. Enrollment Requirements Amazon’s Brand Registry is available to brands, sellers

Amazon Prime Day 2017: Millions Shopped via Mobile

Amazon once again gave Cyber Monday and other traditional online retail holidays a run for their money with Prime Day. This year’s 30-hour event was different from previous Prime Day sales, giving shoppers an extra 6 hours to shop. Many made purchases via their mobile

Amazon’s Early Reviewer Program

When selling a new product on Amazon, lack of reviews can be a deal breaker for potential customers. Authentic feedback increases confidence and motivates them to make purchases. But how do brands garner enough reviews to kick-start sales? Brands need reviews to increase sales, but sales