At Macarta, our team doesn’t just manage brands; we nurture relationships. In fact, it’s at the core of what we do. As our mission states, “We are on a mission to revolutionize the retail industry and bring human connection into every aspect of our business.” The brand-customer
With the successful rise of competitive marketplaces, and with the industry as a whole experiencing an incredible growth rate, 2024 is shaping up to take sellers to new heights. With a variety of marketplaces, sellers have a unique opportunity in the year ahead to take
Working in the retail media space, you’ve likely come across the term Digital Shelf. In case you may have not and are wondering ‘What is Digital Shelf?’, the Digital Shelf is the representation of your brand’s products on the internet. While sounding simple enough, truly
In the eCommerce marketplace, 2023 is shaping up to be a banner year for Walmart, and Macarta is excited to continue being a part of this dramatic transformation. Following Amazon’s playbook, disruptors such as Walmart and Mercardo Libre have begun to realize the power sophisticated
As the eCommerce market becomes increasingly more crowded with both marketplaces and brands, it’s never been more important to iron out your business’s route to success. Already the terrain is shifting as Amazon, still the king of eCommerce, is looking to manufacture big demand-driving events
As Walmart scales upward in an attempt to challenge Amazon’s eCommerce supremacy, they’ve released a powerful DSP (Demand-Side Platform) service. Using the data already available from their extensive customer base, Walmart is well positioned for incredible growth potential in the coming years (Walmart’s Ad business