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What You Need to Know about Walmart+ Week

One of the biggest events in e-commerce is just around the corner: Walmart+ Week. As one of the summer’s highly anticipated sales events, Walmart+ Week stands out alongside Amazon Prime Day and Target Circle Week. As we’ve emphasized in previous posts, having a solid strategy

What is Target Circle Week?

Are you ready to take advantage of one of the biggest events in e-commerce? Now that Amazon Prime Day, Walmart Plus Week, and Target Circle Week have all become highly anticipated sales events for both sellers and consumers, solidifying a strategy for each is imperative.

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Amazon’s Biggest Retail Competitors in the US

Similar to Oprah, Madonna, Apple, and Google, Amazon is now a household name. According to eMarketer, Amazon had an estimated 167.2 million Prime Members in the US alone in 2023—about half of the entire country’s population. Amazon has long gone uncontested as the world’s favorite

Building Relationships with Clients Is Part of Our Core Values

  At Macarta, our team doesn’t just manage brands; we nurture relationships. In fact, it’s at the core of what we do. As our mission states,    “We are on a mission to revolutionize the retail industry and bring human connection into every aspect of our business.”   The brand-customer

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2024 eCommerce Holiday Calendar

It’s no secret that sales, whether through brick-and-mortar or online, peak during certain times of the year. Retail’s Big Three (Amazon, Walmart, Target) consistently hit the jackpot during holidays and major sales events, providing opportunities for sellers on each marketplace to: Maximize sales Reach new

The Cost of One-Day Shipping

In May of 2019 Amazon announced plans to invest $800 million dollars into their business to develop one-day shipping. Scaling for growth, Amazon plans on adding 31 fulfillment centers in 2019 and 2020 to the existing 139. While it may seem like a dream to

Amazon’s Approach to Holiday Toy Catalogs

Earlier this year everyone’s beloved toy retailer, Toys “R” Us, officially shut its doors after 70 years of business. With this market share up for grabs, it’s no surprise that Amazon is ready to take it over. While top brick and mortar competitors – Walmart and