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Páginas de Producto en Amazon: Lo Que Te Estás Perdiendo

Son 5 los principales componentes de la página de detalle del producto (PDP). En este artículo les compartimos diferentes y exitosas maneras de mostrar su catálogo de productos. TÍTULO El 74% de los “Compradores Amazon” empiezan su búsqueda en Amazon – Feedvisor El título del producto es el pitch

Amazon 101: Entendiendo de que se trata Amazon DSP

Amazon DSP nos brinda la posibilidad de maximizar nuestra publicidad online. Pero, ¿cómo se diferencia de otras herramientas de programática? Nuestros especialistas en DSP nos cuentan el detalle sobre esto. Entendiendo de que se trata Amazon DSP La plataforma de programática de Amazon (DSP) es una herramienta

New Study: See Up to 7x Return with Amazon Advertising

Feedvisor has recently released their 2020 study, Brands and Amazon in the Age of E‑Commerce, focusing on Amazon 1P and 3P sellers  and their advertising. This survey was based on 1,000+ U.S. brands and produced some staggering results: Who is benefitting from Amazon Advertising Amazon Advertising is

Case Study: Finding the Best DSP Strategy

As is the case with all Amazon Advertising, finding which DSP approach works best for you depends on your goals and your budget. Amazon’s Demand-side Platform (DSP) is a unique platform that helps brands influence shoppers. It allows for on-Amazon and off-Amazon advertising, has specialized

Amazon DSP: New Audience Builder Improves Advertising

Amazon’s Demand-Side Platform (DSP) is a unique advertising platform that helps brands influence shoppers along their purchasing journey. The DSP serves ads at the right moment through very specific interest-based audience segments, bridging the gap between brand discovery and purchase. Read More: Amazon 101: Understanding the

Amazon Bolsters Ad Business by Acquiring Sizmek Ad Server

Amazon has bolstered their advertising business by acquiring Sizmek Ad Server and Sizmek DCO. Amazon officially announced the acquisition at the end of May. New Opportunities for Advertisers While rumors of the acquisition had been swirling for a few months, Amazon officially released a statement announcing the

Are Your Facebook Ads Driving Amazon Traffic?

Amazon is making further developments to help marketers track exactly where traffic is coming from. This latest advancement helps track traffic coming directly from Facebook. Here’s what you need to know to implement this tool. Brand Store background Since Amazon has improved the Brand Store UX, stores

Amazon 101: Understanding the Amazon DSP

Amazon’s DSP offers you the ability to maximize your online advertising. But how does it differ from other programmatic advertising? Our DSP specialists are here to help. Today Digital Marketing Strategist Stevie Hash helps explain what you need to know about the DSP. Understanding Amazon’s DSP Amazon’s