Planning for Success The new year presents an opportunity to plan your advertising and content calendar in advance. Planning your advertising calendar around major selling days on Amazon is the best way to set you and your business up for success. Using a calendar to outline
2019: BUILDING ON A SOLID FOUNDATION At Macarta we often talk to our brand partners about laying the proper foundation for ultimate success on Amazon. Without a solid foundation, consumers become frustrated, marketing dollars are less efficient and sales are lost. 2019 was the year of
As an Amazon agency, we spend a lot of time on Amazon. As a result, a few things can creep onto our wish lists. Black Friday and Cyber Monday are some of the best times to shop for deals on not only household staples like
Today we are excited to share a glimpse inside our new Denver office space. While we rapidly outgrew our previous space and as our team expanded, we wanted to create an environment that fit our culture and could accommodate our growing team and list of
Your creative content helps customers easily identify and recognize content that is totally unique to your brand. Building this content is a crucial part of your brand identity. Today Creative Director Carly Miller helps outline how you can build your brand identity on Amazon. Building a
This year Amazon celebrated their 5th Annual Prime Day with a 2-day shopping event. Amazon does not release specific numbers around sales, but Internet Retailer estimates that sales hit over $7 billion globally, up 71% from the 36-hour event in 2018. Amazon shared a number of
Macarta has grown exponentially over the last year, adding to our arsenal of Amazon experts in our US and Mexico offices. 2019 was an exciting year and we’re excited to carry that momentum into 2020. Who We Are Macarta is a full-service Amazon marketing agency, providing performance-driven
Along with the launch of Amazon Mexico, we have expanded our offices outside of the United States. In order to better serve our global clients, we opened our doors in one of the largest growing e-commerce meccas in Latin America - welcome Macarta Mexico City. This
Amazon is the fastest growing marketplace in the world – we’re here to help you navigate. Macarta is an Amazon consultancy firm and outsourcing partner focused on helping brands and retailers optimize sales and grow revenue on Amazon. We’re a full-service consultancy offering a wide