Similar to Oprah, Madonna, Apple, and Google, Amazon is now a household name. According to eMarketer, Amazon had an estimated 167.2 million Prime Members in the US alone in 2023—about half of the entire country’s population. Amazon has long gone uncontested as the world’s favorite
At Macarta, our team doesn’t just manage brands; we nurture relationships. In fact, it’s at the core of what we do. As our mission states, “We are on a mission to revolutionize the retail industry and bring human connection into every aspect of our business.” The brand-customer
At this point, every content creator is (cautiously) aware of artificial intelligence models such as ChatGPT. Once the awe at the ability to generate large volumes of semantically accurate text on seemingly any subject has worn off, it becomes readily apparent that the bland sentences
You’ve no doubt heard a lot about algorithms, but you might’ve missed just how important they’ve become in the field of digital advertising. With the major technological advances of the last few decades, algorithms have enabled digital ads to accurately target both generic and unique
Online retailers are consistently looking for ways to expand their business and acquire new customers. As trends are guaranteed to shift in the eCommerce space, online retailers must understand the options made available to them and select the best method of action. Macarta’s online resources