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Prime Day Prep 2021: Content Strategy

Our last and final post of this Prime Day Prep series is all about optimizing your content strategy. Content — that is, copy and creative assets — are your bread and butter. It is an essential and highly important cog in the Amazon wheel of

Amazon Posts: 3 New Features You Need to Know

Since the beta launch of Amazon Posts over a year ago, Amazon continuously rolls out new improvements to the platform. We outlined a few of those updates in our post How Amazon Posts Can Boost Brand Awareness, but new and improved features have surfaced. Today,

How Amazon Posts Can Boost Brand Awareness

Amazon Posts are an exciting new feature on the platform that help brands reach new audiences, without the need to advertise. We’ve outlined the basics of this feature in  Amazon posts 101, but since the beta launch, Amazon has rolled out new updates. Today our

4 Ways You Should Leverage Your Social Media

While social media is a fun escape, when executed correctly, it is an invaluable tool for your company. There are a number of platforms to choose from, all with their own media formats, demographics and niche communities. While you may be tempted to be everywhere,

10 Takeaways from Denver Startup Week 2019

This week members of our team attended Denver Startup Week 2019. This incredible week long (free) event hosted 417 events and is designed to bring together innovators and creators within the community to network and learn.  At Macarta, we were excited to attend sessions about marketing,

How SEO Can Make or Break Your Content Strategy

Understanding the difference between content optimization and SEO may be the difference between your content flourishing or flopping. One Part of the Whole Search Engine Optimization, or SEO, is just one part of optimizing content. Previously we’ve covered the difference between Amazon and Google SEO. SEO should