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Winning in the Era of Micro-Seasonal Sales Events

As the eCommerce market becomes increasingly more crowded with both marketplaces and brands, it’s never been more important to iron out your business’s route to success. Already the terrain is shifting as Amazon, still the king of eCommerce, is looking to manufacture big demand-driving events

Exploring the Amazon Customer Journey

The “Customer Journey”, simply put, is the way a potential customer goes from realizing they need a generic product to purchasing your product. Determining the way your targeted audience ends up at this point is vital, especially in the Amazon ecosystem where numerous other brands