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2024 eCommerce Holiday Calendar

It’s no secret that sales, whether through brick-and-mortar or online, peak during certain times of the year. Retail’s Big Three (Amazon, Walmart, Target) consistently hit the jackpot during holidays and major sales events, providing opportunities for sellers on each marketplace to: Maximize sales Reach new

Cyber 5 Takeaways for 2023

The results are in for Cyber 5 2023, and it’s safe to say it was another year of success for Macarta’s brand partners. Cyber 5 is the five-day shopping period from Thanksgiving to Cyber Monday and has continued to prove it is the mother-lode of

Macarta’s 2023 Amazon Holiday Gift Guide

The holidays are right around the corner, meaning now is the best time to shop deals for your loved ones (or to just treat yourself to something nice). Look out for coupons, lightning deals, and special discounts when navigating your favorite eCommerce marketplace; and remember

Prime Big Deal Days Recap

This year’s Prime Big Deal Days kicked off Q4 with a bang. The two-day sales event took place on October 10 & 11, and was, according to Amazon, their “largest two-day October holiday kick-off event ever.” Amazon has entered the Holiday season with an exceptional

The Macarta Amazon Gift Guide 2022

As a retail media agency, we spend a lot of time on Amazon, and as a result, we’ve come across some unique gift finds. The holidays are one of the best times to shop deals for your loved ones or treat yourself to a fun

Amazon Seller 2023 Holiday Checklist

Amazon Seller Checklist For A Successful Holiday Season The most wonderful time of the year is almost upon us. The pumpkin spice has returned and the Christmas decorations are popping up in stores again. For many, it’s a key sign to start prepping your business for

Amazon Holiday Marketing Strategies

It’s beginning to look a lot like the Amazon holiday shopping season! This year is set to see even more demand than ever. With that in mind, we’ve compiled this Amazon holiday strategy guide with tips to help you and your business thrive in holiday

Your 2021 Amazon Holiday Checklist

‘Tis the season to start planning for the holidays on Amazon. Though it might seem early, now is the time to ramp up your strategy in anticipation of a chaotic holiday season due to the supply chain crisis and ongoing effects of the pandemic. These

Amazon Q4 2021 Calendar

Though it might still feel like summer, now is the time to prepare for the 2021 holiday season on Amazon. In this article, we outline Amazon’s deadlines for deal submissions, shipping cut-off dates, key holiday shopping events, and the types of deals available to sellers

Creative Ways to Leverage Your Brand Store this Holiday Season

It’s officially the start of Q4, and with the Covid-19 Pandemic still looming, you’ll need to be prepared for the shift in holiday shopping habits. Covid-19 has transformed consumer behavior. We’ve seen a surge in e-commerce, a decline in discretionary spending and overall reduced shopping frequency,