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The Macarta Amazon Gift Guide 2022

As a retail media agency, we spend a lot of time on Amazon, and as a result, we’ve come across some unique gift finds. The holidays are one of the best times to shop deals for your loved ones or treat yourself to a fun

Amazon Seller 2022 Holiday Checklist

Christmas decorations are popping up in stores again, so it’s that time of year to get your business ready for the holiday shopping season. With July’s Prime Day and October’s inaugural Prime Early Access Day, consumers are receiving a smattering of great deals throughout the

Amazon Holiday Marketing Strategies

It’s beginning to look a lot like the Amazon holiday shopping season! This year is set to see even more demand than ever. With that in mind, we’ve compiled this Amazon holiday strategy guide with tips to help you and your business thrive in holiday

Your 2021 Amazon Holiday Checklist

‘Tis the season to start planning for the holidays on Amazon. Though it might seem early, now is the time to ramp up your strategy in anticipation of a chaotic holiday season due to the supply chain crisis and ongoing effects of the pandemic. These

Amazon Q4 2021 Calendar

Though it might still feel like summer, now is the time to prepare for the 2021 holiday season on Amazon. In this article, we outline Amazon’s deadlines for deal submissions, shipping cut-off dates, key holiday shopping events, and the types of deals available to sellers

Creative Ways to Leverage Your Brand Store this Holiday Season

It’s officially the start of Q4, and with the Covid-19 Pandemic still looming, you’ll need to be prepared for the shift in holiday shopping habits. Covid-19 has transformed consumer behavior. We’ve seen a surge in e-commerce, a decline in discretionary spending and overall reduced shopping frequency,