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Páginas de Producto en Amazon: Lo Que Te Estás Perdiendo

Son 5 los principales componentes de la página de detalle del producto (PDP). En este artículo les compartimos diferentes y exitosas maneras de mostrar su catálogo de productos. TÍTULO El 74% de los “Compradores Amazon” empiezan su búsqueda en Amazon – Feedvisor El título del producto es el pitch

E-Commerce in the Time of Covid-19

To say that we’re living in unprecedented times is an understatement. Life as we know it has been virtually upended because of Covid-19 and great uncertainty lies ahead of us. We’ve seen overnight transformation in response to this period of isolation and uncertainty – one major

Amazon Detail Pages: What You’re Missing

There are five major components to Amazon Product Detail Pages (PDP). Today we are going beyond the basics and sharing ways you can take your product listings to the next level: Title 74% of Amazon Shoppers start their search on Amazon - Feedvisor The product title is the

Google SEO vs. Amazon SEO

Not all SEO is created equal. Just as search engines differ, your SEO strategy should adjust to fit the platform you’re using. So what’s the difference between Amazon and Google SEO? And how can you make your keywords work smarter, not harder? The SEO Process Optimizing your

Your Brand Voice Matters Now More Than Ever

Clear and effective communication with your customers is always important, but there’s an added weight behind the words you use right now. Today Macarta’s Sr. Copywriter Nicole Bolt breaks down brand voice basics, suggests best practices for establishing your brand voice and discusses the importance

A Complete Guide to Amazon Resources

Finding success on Amazon is difficult without the right resources. Today we are sharing some of the tools we use, as well as additional resources that can help you enhance, streamline or expand on your current processes. Merchant Words What It Is: Merchant Words helps you source

Google is Losing its Grip on Search

Step aside, Google. From 2015-2018, Amazon became the #1 place where consumers start a search query according to a data report from Jumpshot. Daren Baker, Jumpshot CEO, noted the significant change, saying “Amazon's dominance has really set it apart as the default place for product

How SEO Can Make or Break Your Content Strategy

Understanding the difference between content optimization and SEO may be the difference between your content flourishing or flopping. One Part of the Whole Search Engine Optimization, or SEO, is just one part of optimizing content. Previously we’ve covered the difference between Amazon and Google SEO. SEO should

Amazon 101: SEO Keyword Optimization

Keyword function has evolved considerably since the growth of e-commerce – the purpose now requires intention as opposed to the tossing every relevant term into the back-end search terms. Amazon’s search engine has grown into a strategic ranking algorithm that redefines the function of key