You’ve no doubt heard a lot about algorithms, but you might’ve missed just how important they’ve become in the field of digital advertising. With the major technological advances of the last few decades, algorithms have enabled digital ads to accurately target both generic and unique
Amazon is slowly testing new updates for Brand Stores and search. Right now it is unclear when and if Amazon will implement the following changes permanently, but below are three major updates Macarta is following: 1. Brand Store Accessibility The Brand Store is a critical part of
On Monday June 17, Sellers logged into their accounts and received a notification from Amazon regarding ASIN titles and possible suppression in search. What We Know Sellers logged into their accounts Monday morning receiving the following notification from Amazon: “Starting July 22, 2019, Amazon will suppress ASINs from