In the eCommerce marketplace, 2023 is shaping up to be a banner year for Walmart, and Macarta is excited to continue being a part of this dramatic transformation. Following Amazon’s playbook, disruptors such as Walmart and Mercardo Libre have begun to realize the power sophisticated
As Walmart scales upward in an attempt to challenge Amazon’s eCommerce supremacy, they’ve released a powerful DSP (Demand-Side Platform) service. Using the data already available from their extensive customer base, Walmart is well positioned for incredible growth potential in the coming years (Walmart’s Ad business
With Prime Day right around the corner (July 12-13), Amazon still dominates the eCommerce world thanks to its incredible reach and deep pockets. However, just as Netflix seemed to rule streaming until there were 40 other providers, a whole spectrum of digital marketplaces cropped up