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The Evolution of Amazon Live

On February 16th, 2021, Mitsubishi released their newest SUV. While there wasn’t the excitement of an in-person auto show reveal due to the pandemic, there was the next best thing: Amazon Live. Viewers around the US tuned in to watch the big launch on Amazon’s

Macarta’s 2021 Amazon Trends & Predictions

It’s no secret that 2020 saw big changes in consumer spending. With Covid-19 upending everyday life and confining people to their homes, a massive growth occurred in online spending, landing Amazon with even more market share and sales volume.  As the dust settles into 2021, there’s

Prime Day Prep 2020: Getting Started

UPDATE: Prime Day 2020 will start October 13. Planning for Prime Day is unlike any other this year. For the first time in its history, the sales event will not take place in the second week of July. The company has made a concerted effort to

Connecting with Customers: Amazon Live

Since 1977 HSN has capitalized on live selling. Now, Amazon is looking to follow a similar model with Amazon Live. What is Amazon Live? The Amazon Live Creator app helps brands connect with shoppers by livestreaming products. Customers can participate in a live chat with brand owners