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The Growth of Amazon’s Fashion Footprint

Updated [10/18/2022] Amazon’s reputation varies among fashion brands. Knockoffs sold on the site have scared off high-profile brands like Nike; nonetheless, Amazon has become a dominant force in the online apparel space, thanks to new fashion initiatives and tech capabilities. In this blog post, we take

Boost Your Amazon Sales with TikTok

TikTok (and its audiences) are bigger than ever. Love it or hate it, its influence is hard to ignore.  As the #1 downloaded app in 2021 with over 1 billion users, TikTok has become essential for brands looking to connect with customers directly. The looping, endless

Amazon Softlines Category: What You Need to Know

Apparel is perhaps one of the most competitive categories on Amazon. As name brands flock to the platform, Amazon continues to step up their fashion game with their popular influencer-designed line, The Drop, as well as other Private Label brands. Just because the space is competitive

The Drop: Amazon’s Fashion Footprint Grows

Amazon launched their limited-edition private label line The Drop in early 2019. The fashion brand has experienced huge success by collaborating with notable Instagram influencers who have a loyal, engaged following. While collections are available to shop for 30 hours, some have sold out in