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AMAZON UPDATE: Brand Store Accessibility

Amazon is slowly testing new updates for Brand Stores and search. Right now it is unclear when and if Amazon will implement the following changes permanently, but below are three major updates Macarta is following: 1. Brand Store Accessibility The Brand Store is a critical part of

Prime Day Prep 2020: Optimizing Content

UPDATE: Prime Day 2020 will start October 13. This post is part three of our final Prime Day 2020 preparation series. In case you missed it, we covered general guidelines for Prime Day, followed by a detailed explanation of the best advertising strategies you can employ