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October 8, 2019 Amazon Strategy, News

Amazon DSP: New Audience Builder Improves Advertising

Amazon’s Demand-Side Platform (DSP) is a unique advertising platform that helps brands influence shoppers along their purchasing journey. The DSP serves ads at the right moment through very specific interest-based audience segments, bridging the gap between brand discovery and purchase. Read More: Amazon 101: Understanding the

March 21, 2019 Amazon Strategy

Amazon 101: Understanding the Amazon DSP

Amazon’s DSP offers you the ability to maximize your online advertising. But how does it differ from other programmatic advertising? Our DSP specialists are here to help. Today Digital Marketing Strategist Stevie Hash helps explain what you need to know about the DSP. Understanding Amazon’s DSP Amazon’s