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August 12, 2022 Macarta

Prime Day 2022: Amazon Performance Analysis

The results are in. Prime Day 2022 has come and gone, and it’s time to take a look at the numbers. US Prime Day Performance  According to Adobe Digital Economy Index data, this year’s event (held July 12–13) produced a record-breaking $11.9 billion in US online spend

October 9, 2020 Amazon Strategy

How to Calculate Customer LifeTime Value on Amazon

Finding the right customer at the right time can be difficult. Allocating the right amount of resources to customer acquisition tactics can be even tougher. Luckily, there’s a way to make that process easier through Customer LifeTime Value (CLV). CLV is a growth metric used to