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Amazon Softlines Category: What You Need to Know

Apparel is perhaps one of the most competitive categories on Amazon. As name brands flock to the platform, Amazon continues to step up their fashion game with their popular influencer-designed line, The Drop, as well as other Private Label brands. Just because the space is competitive

3 Ways Amazon Will Continue to Own Prime Day

Prime Day was a crowded space this year, on Amazon and online at large. Walmart, Target and eBay and other retailers all had sales of their own happening on or around the same days as Amazon’s Prime Day. Walmart’s Summer Savings focused on electronics, Target

Amazon Exclusive Brands vs. Amazon Private Label Brands

Between Amazon’s own private label brands and trying to host Amazon exclusive brands, the retailer is looking to capture business from all angles. Amazon launched in the private label space in 2009 with batteries - 10 years later, their catalog and mindset has evolved with e-Commerce